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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
19,188 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

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4151 - 4175 of 4,657 Reviews for Foundations of Digital Marketing and E-commerce

By Santiago N H

Sep 4, 2023

Hubo momentos en que la pagina se colgaba y no me dejaba continuar con el curso, independiente de ello me siento realizado con la finalización de este curso, ahora lo pondré en practica

By Afrin A

Aug 16, 2022

I learned a lot about digital marketing even without having a basic knowledge of it. Great course for those who wants to develop basic knowledge about digital marketing and E-commerce.

By Terri A T

Jun 13, 2022

The one thing i would hope for is that there is a way to print you quizes so that you can look back on them and review them. Everything else is wonderful and easy to follow along with.

By Tre B

Mar 31, 2023

The model provides very good introduction for learning the common terms used prior to applying skills necessary to enter into deeper training for marketing. It gets good at week 2.

By Jithu S

Jul 3, 2023

Good for beginners who want to know the basics of Marketing and what are the scopes in this particular field. You can gain the basics and learn more by going more deep in topics

By Stephani J

Oct 30, 2022

I am very happy with everything I have learned during the course so far. I wish the reading material was also in a video. Makes it much easier to understand and entertaining.

By Shubham S

Jul 21, 2022

If you can make real-life practices in this course it will be great.

like creating a digital marketing funnel in the course right away while learning and through case studies.

By Caroline

Jan 8, 2023

It is brilliant; I have learned so much! Not just about the course, but about myself! It took a while for me to get started and into a routine, but it got there. Thank you!

By Christopher D

Jul 2, 2023

I am grateful for the opportunity to learn and earn these professional certificates! I am broke and unemployed. This really might be the game-changer for me! Thank you!!!

By teryn s

Jun 26, 2023

Very detailed and thorough. It would be nice to have the option to audit all the courses when applying for financial aid, but I like the financial aid that is offered.

By Mohamad A

Oct 25, 2022

the instructor was structured & clear. As an entry level fundemantels helped be aware of marketing concepts. As a note: i personally needed more digital illustrations

By Thembakazi N

Nov 30, 2022

GREAT start... if you have done digital the first 2 weeks info is repetitive but otherwise the rest was all new and needed... i wish i can get more practical info now

By Muhammad S

Dec 26, 2022

It's like literally amazes my journey and I think google needs to add more info by visualization to make simple English understanding for some difficult vocabulary.

By Chirag C

Sep 19, 2022

This is a great course put together! Lot of new concepts learnt. It would be great if more real world brand case studies were also used to explain some topics.

By Bruno D

Oct 21, 2022

Es un buen curso introductorio que da buenas bases para poder investigar después más afondo las diferentes areas existentes en el mundo del marketing digital.

By Kimberley H

May 9, 2024

Insightful course, it may be beneficial to include more interaction with tools to add hands-on learning to the visual. Great course, thanks Google & Coursera

By Champ G

Apr 25, 2024

Muito legal gostei muito , porem só faltou a aula na prática não dei 5 estrelas porque durante o programa é prometido a aula na prática e só teve teórica

By tony m

Nov 10, 2022

4 stars because on the writing prompt quiz whatever you write is considered correct even if you type it wrong besides that minuscule glitch it was amazing!

By Wenjun L

Jun 29, 2022

It is more repeative theories than actual hard skills coures, but it is a good one if you want to have a strong digital marketing basical theory learning.

By Hussain A

Feb 20, 2023

I have verified my ID many times after completing my course to get its certificate but it again asks for verification.Can you please sort this issue out?

By SHIOU A H

Aug 19, 2023

This course is teaching mostly the basic idea of digital marketing and e-commence.

I can learn many specific terms that regarding with digital marketing.

By Johanna T

Mar 26, 2023

I appreciated the definitions for the terms used and the explanations of what they mean. The experts explained terms and concepts well. Great Course!

By Piyanshu D

Dec 16, 2023

This course will be helpfull for every beginner in digital marketing.I have learned many things and skills,gain knowledge.That will help me in future.

By Jutarat T

Oct 14, 2022

The course is well structured. The instructor speaks clearly. Yet, lack of concrete examples. Looking forward to deeper content in the next course.

By Adil I A

Nov 17, 2022

I hope in the following course there will be more case studies and real life scenarios. Tools and work templates would be also highly appreciated.