Generative AI's Applications in Marketing Analytics

Generative AI's Applications in Marketing Analytics

Taught in English

Some content may not be translated


Gain insight into a topic and learn the fundamentals


Instructor: Edureka

Beginner level

Recommended experience

3 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Learners will discover the transformative potential of Generative AI in Marketing Analytics, mastering Ethical Implementation and Privacy Concerns.

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Recently updated!

March 2024


8 assignments

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There is 1 module in this course

This short course is a dynamic exploration of how Generative AI can revolutionize marketing strategies. Throughout this course, participants will delve into the transformative potential of Generative AI in optimizing marketing analytics, uncovering hidden patterns, predicting consumer behavior, and personalizing campaigns effectively. With a blend of theoretical foundations and practical applications, learners will gain insights into methodologies and techniques tailored for marketing analytics contexts. Ethical considerations and regulatory compliance will also be emphasized, ensuring responsible data handling and safeguarding consumer privacy rights. Designed for marketing professionals, marketing managers, and AI enthusiasts, this course offers a brief understanding of harnessing Generative AI to drive marketing insights while ensuring ethical integrity and regulatory adherence.

What's included

17 videos3 readings8 assignments5 discussion prompts


39 Courses23,594 learners

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