This keyword research and SEO course equips you with the skills to research keywords, analyze competitors, and optimize website performance using SEMrush’s most essential tools. Begin with keyword research fundamentals, including search demand analysis, ranking gap identification, and competitor comparison using the Keyword Magic Tool and Keyword Gap feature.
Keyword Research and SEO Training
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Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
4 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Use SEMrush Keyword Magic and Keyword Gap to find high-value keywords and competitor gaps
Track rankings and visibility with Position Tracking
Improve technical SEO using Site Health checks and Site Audits
Analyze backlinks to strengthen domain authority and overall SEO performance
Skills you'll gain
Details to know
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Recently updated!
January 2026
Taught in English
See how employees at top companies are mastering in-demand skills
There are 2 modules in this course
Master keyword research using SEMrush’s most powerful tools. This module covers keyword research essentials, the Keyword Magic Tool for discovering high-value terms, and the Keyword Gap feature to analyze competitor opportunities. Learn how to find search demand, uncover ranking gaps, and build a strong SEO foundation using industry-standard tools.
What's included
3 videos1 reading3 assignments
Learn how to track and optimize website performance with SEMrush’s key analytics tools. This module covers performance monitoring, the Position Tracking feature, Site Health checks, Backlink Analytics, and Site Audit insights. Build the skills to improve rankings, fix critical issues, and strengthen your backlink profile for better SEO results.
What's included
3 videos3 assignments
Instructor
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Frequently asked questions
You’ll learn keyword research, competitor analysis, SEO foundation building, website performance tracking, technical SEO fixes, backlink evaluation, and SEMrush tool usage including Keyword Magic, Keyword Gap, Position Tracking, Site Health, and Site Audits.
Yes. You’ll use SEMrush’s Keyword Gap and ranking comparison features to identify competitor strengths, weaknesses, content gaps, and new keyword opportunities.
Absolutely. You’ll work directly inside SEMrush using Keyword Magic Tool, Keyword Gap, Position Tracking, Backlink Analytics, Site Health, and Site Audit dashboards.
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Financial aid available,
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.