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Learner Reviews & Feedback for Introduction to Social Media Marketing by Meta

4.8
stars
13,289 ratings

About the Course

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is. By the end of this course, you will be able to: • Understand the landscape of traditional, digital, and social media marketing • Understand how to become certified as a Digital Marketing Associate • Understand the major social media platforms, how they function, and what role they play in marketing • Create SMART goals and identify KPIs • Define your target audience and their customer journey • Choose the right social media platforms and learn how to create social media policies Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable. Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps....

Top reviews

TA

Jul 9, 2023

It was helpful, The tools and resources so crucial to make the knowledge and facts constant in the mind. The content of course updated and that's grabbed my mind during the whole course.

Thank you.

JM

Jul 20, 2022

I loved going over the first couple weeks into the course, but I truly have loved the last 3 weeks as they have really opened my perspective on how I will go about building my brand. Thank you so much

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By Shrawan G

May 18, 2023

Dear Meta Team,

I hope this letter finds you well. I am writing to express my sincere gratitude for the opportunity to participate in the Social Media Marketing certification program offered by Meta.

I am immensely grateful for the comprehensive and valuable knowledge that I have gained throughout the certification program. The course material was thoughtfully designed, and the instructors were highly knowledgeable and experienced in the field. The program covered essential aspects of social media marketing, equipping me with the latest strategies and best practices to excel in this dynamic industry.

The certification program not only enhanced my skills but also provided me with a broader perspective on the power of social media in today's digital landscape. The practical insights and real-world examples shared during the training have been invaluable in shaping my approach to social media marketing.

I would like to extend my appreciation to the entire Meta team for their dedication, professionalism, and commitment to delivering a top-notch educational experience. The program's structure, content, and delivery were exceptional, making the learning process engaging and enjoyable.

Moreover, the ongoing support and resources provided by Meta have been instrumental in my professional development. The access to industry insights, forums, and networking opportunities has further enriched my understanding of social media marketing trends and best practices.

I am truly honored to have earned the Social Media Marketing certification from Meta. This achievement has not only validated my skills but has also opened up new opportunities for career growth and success. I am excited to apply the knowledge gained from the program to drive meaningful results for businesses and help them navigate the ever-evolving world of social media marketing.

Once again, I express my heartfelt gratitude to the entire Meta team for their efforts in creating an outstanding certification program. Thank you for empowering professionals like me with the tools and knowledge needed to thrive in the world of social media marketing.

I look forward to continuing my journey with Meta and contributing to the field of digital marketing.

Warm regards,

Shrawan Sah Gupta

By Timothy L

Feb 3, 2021

This course provides an excellent opportunity to learn more about the social media environment and how it can integrate with any business. If you're an avid social media user or completely new to social media, this course offers information of value. If you can spend more time (weekly) than suggested, it feels more cohesive. Here are two pieces of constructive feedback I can offer the course creators:

Though it's great that anyone can take this course, I think for some people there is a language barrier. The course could provide a better learning experience for all students if Coursera offered subtitles for students whose first language is not English. It seems like everyone does their best to peer-grade on content, but the language barrier can make it difficult to grade other students' work effectively.

Finally, I would set higher standards for peer-grading, including a required minimum 100-word comment, offering the currently suggested content (constructive criticism, a question, compliment, etc).

Thank you for an excellent online course experience with Coursera, Facebook, and Professor Audenaert.

By Lauren C

Dec 17, 2020

Decent enough introduction to social media marketing but felt it could have gone more in depth in some areas. I liked the professor a lot and could tell she was knowledgeable. As with all courses like this though, there really isn't a way to directly ask her questions. Biggest issue with the course is the discussion forums and the peer graded assignments. With people taking the class from all over the world there might be language barriers for some students so their assignments were poor. Incomplete, didn't follow directions, hastily put together, incoherent, etc. Then I think about that those same students are grading other people's work. There are a lot of mods but didn't really see them active in the forums answering the questions of students. The forums weren't well organized either nor was there a system of notifications on posts or threads within the course. Doesn't seem like a lot of thought went into the forums at all.

By Ali A C

Sep 22, 2021

The peer-graded assignments are not a particularly effective method of learning in my opinion since majority of us are students of the course and we're not exactly qualified to be grading each other. We might be giving each other full grades and encouraging mistakes or misunderstandings as a result.

It would be better if the assignments were graded by instructors of the course or other professionals whom we can trust to be qualified enough to give us real, beneficial constructive criticism/feedback. Either that or have it as a guided project or optional assignment of some sort. I'm not brimming with ideas at the moment but I hope you understand my concern.