The foundation for this course lies with unique synergies between pioneering research, teaching, and social initiatives through the Subsistence Marketplaces Initiative. Unique to this approach is a bottom-up understanding of the intersection of poverty and the marketplace.
The goals of this course are to help you develop an understanding of marketplace activity in the radically different context of subsistence where much of humanity resides and survives, and for you to design solutions that can be implemented by individuals, businesses, and social enterprises through economically, ecologically, and socially sustainable products for subsistence marketplaces.
Subsistence Marketplaces
4.5
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Offered By
University of Illinois at Urbana-Champaign
Syllabus - What you will learn from this course
Week
11 hour to complete
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
1 video (Total 2 min), 5 readings, 1 quiz
1 video
5 readings
Course Orientation10m
Syllabus10m
About the Discussion Forums10m
Updating Your Profile10m
Social Media10m
1 practice exercise
Orientation Quiz10m
6 hours to complete
Introduction to Subsistence Marketplaces Approach
In this module you will learn about the bottom-up approach to the study of subsistence marketplaces. The module will also discuss cognitive predilections engendered by low-income and low-literacy in subsistence marketplaces.
7 videos (Total 53 min), 3 readings, 5 quizzes
7 videos
Lesson 1-1.2 A Day in the Life of a Rural Homemaker7m
Lesson 1-1.3 A Day in the Life of a Family5m
Lesson 1-2.1 Thinking in Subsistence Marketplaces12m
Module 1 Live Session: January 18, 201410m
Module 1 Summary: June 16, 20142m
Module 1 Summary: January 20152m
3 readings
Module 1 Overview10m
Lesson 1-1 Readings10m
Lesson 1-2 Readings10m
3 practice exercises
Lesson 1-1 Practice Quiz4m
Lesson 1-2 Practice Quiz4m
Module 1 Quiz20m
Week
26 hours to complete
Consumers and Entrepreneurs in Subsistence Marketplaces
In this module you will learn about emotions and coping behaviors in subsistence marketplaces. The module will also expose you to the life circumstances of consumers and entrepreneurs in subsistence marketplaces.
7 videos (Total 41 min), 3 readings, 5 quizzes
7 videos
Lesson 2-1.2 A Day in the Life of an Urban Homemaker5m
Lesson 2-2.1 Subsistence Consumers and Entrepreneurs9m
Lesson 2-2.2 A Day in the Life of an Urban Shopkeeper6m
Lesson 2-2.3 A Day in the Life of a Rural Shopkeeper7m
Module 2 Live Session: January 25, 20145m
Module 2 Summary: June 23, 20142m
3 readings
Module 2 Overview10m
Lesson 2-1 Readings10m
Lesson 2-2 Readings10m
3 practice exercises
Lesson 2-1 Practice Quiz4m
Lesson 2-2 Practice Quiz4m
Module 2 Quiz20m
Week
37 hours to complete
Exchanges and Needs in Subsistence Marketplaces
In this module you will learn about unique aspects that characterize marketplace interactions between buyers and sellers in subsistence marketplaces. You will also learn about understanding needs and markets in subsistence marketplaces.
6 videos (Total 106 min), 4 readings, 5 quizzes
6 videos
Lesson 3-1.2 Shakti Rising52m
Lesson 3-2.1 Needs/Products, Relationships, and Markets in Subsistence Marketplaces11m
Lesson 3-2 Virtual Immersion Slideshow3m
Module 3 Live Session: February 1, 201426m
Module 3 Summary: June 30, 20141m
4 readings
Module 3 Overview10m
Lesson 3-1 Readings10m
Lesson 3-2 Readings10m
Lesson 3-2 Virtual Immersion Exercise: Instructions10m
3 practice exercises
Lesson 3-1 Practice Quiz4m
Lesson 3-2 Practice Quiz4m
Module 3 Quiz20m
Week
47 hours to complete
Gaining Marketplaces Insights
In this module you will learn about gaining marketplace insights in subsistence marketplaces. You will also learn about environmental issues in subsistence marketplaces.
16 videos (Total 137 min), 3 readings, 5 quizzes
16 videos
Lesson 4-1.2 Rural Conversation and Observation14m
Lesson 4-1.3 Urban Conversation and Observation15m
Field Immersion Clip 16m
Field Immersion Clip 212m
Field Immersion Clip 33m
Field Immersion Clip 43m
Field Immersion Clip 53m
A Visit to Tribal Communities in Tanzania2m
A Rural Community in Argentina2m
A Day in the Life of an Artisan in Mendoza, Argentina3m
Lesson 4-2.1 Local Environments in Subsistence Marketplaces9m
Lesson 4-2.2 Environmental Issues in Urban Subsistence Marketplaces4m
Lesson 4-2.3 Environmental Issues in Rural Subsistence Marketplaces3m
Module 4 Live Session: February 8, 201429m
Module 4 Summary: July 7, 20146m
3 readings
Module 4 Overview10m
Lesson 4-1 Readings10m
Lesson 4-2 Readings10m
3 practice exercises
Lesson 4-1 Practice Quiz4m
Lesson 4-2 Practice Quiz4m
Module 4 Quiz20m
Week
57 hours to complete
Identifying Needs and Generating Ideas
In this module you will learn about understanding needs in subsistence contexts. You will also learn about a structured approach to generating ideas for addressing the needs in subsistence marketplaces.
8 videos (Total 94 min), 5 readings, 5 quizzes
8 videos
Lesson 5-1.2 Shakti Rising52m
Lesson 5-2.1 Generating Ideas and Designing Solutions12m
Lesson 5-2 Idea Generation Exercise Slideshow – Water2m
Lesson 5-2 Idea Generation Exercise Slideshow – Plowing1m
Lesson 5-2 Idea Generation Exercise Slideshow – Technology Solutions1m
Module 5 Live Session: February 15, 20144m
Module 5 Summary: July 14, 20143m
5 readings
Module 5 Overview10m
Lesson 5-1 Readings10m
Lesson 5-2 Readings10m
Additional Resource: Examples of Needs Served10m
Lesson 5-2 Idea Generation Immersion Exercise: Instructions10m
3 practice exercises
Lesson 5-1 Practice Quiz4m
Lesson 5-2 Practice Quiz4m
Module 5 Quiz20m
Week
66 hours to complete
Evaluating Ideas and Designing Solutions
In this module you will learn about evaluating ideas and designing various aspects of the chosen solution.
4 videos (Total 37 min), 3 readings, 5 quizzes
4 videos
Lesson 6-2.1 Designing, Communicating and Delivering the Value Proposition11m
Module 6 Live Session: February 22, 20145m
Module 6 Summary: July 21, 20146m
3 readings
Module 6 Overview10m
Lesson 6-1 Readings10m
Lesson 6-2 Readings10m
3 practice exercises
Lesson 6-1 Practice Quiz4m
Lesson 6-2 Practice Quiz4m
Module 6 Quiz20m
Week
76 hours to complete
Crafting an Enterprise Plan
In this module you will learn about how to craft a detailed enterprise plan for sustainably delivering a solution in subsistence marketplace.
9 videos (Total 53 min), 3 readings, 5 quizzes
9 videos
Lesson 7-2.1 Designing Elements of Enterprise Plan – Case Study of Marketplace Literacy Project7m
Emmanuel Ole Kokan Masaai, Pastoralist Society4m
Ramadhani Kupaza, OIKOS East Africa3m
Peter Luswata, Uganda Rural Community Support Foundation2m
Jeannine Koninckx1m
Philip Fairweather, Bethel New Life Small Business Development Center2m
Professor Tejinder Sharma, Kurukshetra University2m
Module 7 Live Session: March 1, 201419m
3 readings
Module 7 Overview10m
Lesson 7-1 Readings10m
Lesson 7-2 Readings10m
3 practice exercises
Lesson 7-1 Practice Quiz4m
Lesson 7-2 Practice Quiz4m
Module 7 Quiz20m
Week
84 hours to complete
Course Summary and Conclusion
In this module we will recapitulate some key concepts we have learned in the course and offer concluding thoughts.
3 videos (Total 52 min), 2 readings, 4 quizzes
3 videos
Lesson 8-2.1 Concluding Insights and Perspectives18m
Module 8 Live Session: March 8, 201422m
2 readings
Module 8 Overview10m
Lesson 8-1 and 8-2 Readings10m
3 practice exercises
Lesson 8-1 Practice Quiz4m
Lesson 8-2 Practice Quiz4m
Module 8 Quiz20m
4.5
6 ReviewsTop Reviews
great learning, very useful for my PhD work, Thanks to Madhu Sir and whole team for designing such a comprehensive and timely course.
Instructor
Madhu Viswanathan
Diane and Steven N. Miller Professor in BusinessDepartment of Business Administration
About University of Illinois at Urbana-Champaign
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