University of Pennsylvania

Social Entrepreneurship

This course is part of Business Strategies for A Better World Specialization

Taught in English

Some content may not be translated

James D. Thompson
Ian "Mac" MacMillan

Instructors: James D. Thompson

9,866 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.7

(390 reviews)

6 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

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Assessments

4 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.7

(390 reviews)

6 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Business Strategies for A Better World Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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  • Gain a foundational understanding of a subject or tool
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There are 4 modules in this course

In this module, you’ll learn how to define a social enterprise and develop its basic framework. You’ll gain a deep understanding of the critical importance of research to identify patterns, cause, and context. You’ll master the process of Idea Generation and analyze the successes and failures of others to be better able to attract funding for your social enterprise. You’ll also learn how to examine factors and contexts through Segmentation, and differentiate between Transactional Accessibility and Acceptability. By the end of this module, you’ll have a more clearly defined understanding of the problem your organization wants to tackle and how to fund your project.

What's included

4 videos2 readings1 quiz

This module was designed to promote a deep understanding of your beneficiaries through segmentation in order to design solutions to the Social Problem of your enterprise. After identifying and segmenting major factors and contexts of your population, you’ll draft a Segment Attractiveness Scoring Table that will enable you to analyze the beneficiaries of your solution, and then use the Beneficiary Experience Table to refine that solution. Finally, you’ll learn how to differentiate between Screen-In and Screen-Out Criteria to identify potential problems. By the end of this module, you’ll be able to create a Concept Map for your own social enterprise, and visualize the trajectory and potential outcomes of your solution.

What's included

4 videos1 reading1 quiz

In this module, you’ll examine the details and operational realities of your social enterprise. You’ll identify deliverables, needs of beneficiaries, and expected costs. You’ll explore key concepts such as Unit of Business, Social Impact and Financial Goals, and the Deliverables and Cost Table to assist in operationalizing the venture. By the end of this module, you’ll be able to better assess how success will be defined in your venture and the key deliverables and capabilities required to maintain your social enterprise.

What's included

4 videos1 reading1 quiz

This module was designed to help you test the feasibility of your social enterprise. By utilizing the Most Competitive Alternatives in organizing a Proposed Beneficiary Experience Table, you’ll be able to assess advantages and disadvantages against relevant competition. Once you have a plausible and attractive proposition, you’ll deploy a quick and cost-effective test-of-concept to scaffold future success for your venture. Finally, you’ll discover the inevitable socio-politics that emerge with multiple stakeholders, and learn how to navigate these issues effectively while maintaining support. By the end of this module, you’ll have developed a powerful strategy that will ensure success for your social entrepreneurial ventures.

What's included

4 videos2 readings1 quiz

Instructors

Instructor ratings
4.8 (43 ratings)
James D. Thompson
University of Pennsylvania
1 Course9,860 learners

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4.7

390 reviews

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DD
5

Reviewed on Dec 15, 2018

KR
5

Reviewed on Jul 13, 2019

SR
5

Reviewed on Mar 21, 2020

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