In this course, you will learn about AI-powered applications that can enhance the customer journey and extend the customer lifecycle. You will learn how this AI-powered data can enable you to analyze consumer habits and maximize their potential to target your marketing to the right people. You will also learn about fraud, credit risks, and how AI applications can also help you combat the ever-challenging landscape of protecting consumer data. You will also learn methods to utilize supervised and unsupervised machine learning to enhance your fraud detection methods. You will also hear from leading industry experts in the world of data analytics, marketing, and fraud prevention. By the end of this course, you will have a substantial understanding of the role AI and Machine Learning play when it comes to consumer habits, and how we are able to interact and analyze information to increase deep learning potential for your business.
This course is part of the AI For Business Specialization
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Course 2 of 4 in the
Approx. 6 hours to complete
English
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 2 of 4 in the
Approx. 6 hours to complete
English
Offered by
Syllabus - What you will learn from this course
2 hours to complete
Module 1 – AI and the Customer Journey
2 hours to complete
8 videos (Total 59 min), 1 reading, 1 quiz
2 hours to complete
Module 2 – Personalization
2 hours to complete
4 videos (Total 60 min), 1 reading, 1 quiz
2 hours to complete
Module 3 – Finance
2 hours to complete
13 videos (Total 102 min), 1 reading, 1 quiz
1 hour to complete
Module 4 –Additional AI Applications in Finance
1 hour to complete
4 videos (Total 44 min)
Reviews
- 5 stars79.36%
- 4 stars12.69%
- 3 stars4.76%
- 1 star3.17%
TOP REVIEWS FROM AI APPLICATIONS IN MARKETING AND FINANCE
by RBSep 13, 2022
This was a very interesting course, with fine presentations.
by THFeb 24, 2023
Great real-world examples. Maybe more graphics to drive home the functions of AI and ML.
Thanks
by AGMay 6, 2022
One of the best courses to understand the application of AI in Marketing and Finance. Professors bringing in such valuable examples made this course a treat to follow. Thanks a lot, Coursera.
by WSJul 18, 2022
finance and fraud applications were most interesting
About the AI For Business Specialization

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