This course is part of the Omnichannel Retail Strategy Specialization

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41 ratings

Matthew Bidwell

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Omnichannel Retail Strategy SpecializationUniversity of Pennsylvania

About this Course

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In this course, you will cover the fundamentals of human capital management with a focus on the retail industry. Professor Matthew Bidwell will start by examining the critical role that people play in creating value within any business, and will then assess how that value is fostered by various organizational practices. Professor Bidwell then does a deep-dive into some of the practices that drive organizational success: how to hire effectively; how to develop and retain a skilled workforce; and to motivate employees to contribute to organizational success. By the end of this course, you will have a better understanding of how human capital contributes to the success of the business, a critical role in shaping your organizational capacity.

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Shareable Certificate

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Course 2 of 3 in the

Omnichannel Retail Strategy Specialization

Beginner Level

Approx. 8 hours to complete

English

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 2 of 3 in the

Omnichannel Retail Strategy Specialization

Beginner Level

Approx. 8 hours to complete

English

Instructor

Instructor rating

4.84/5 (14 Ratings)

Matthew Bidwell

Associate Professor of Management

The Wharton School

127,539 Learners

3 Courses

Offered by

University of Pennsylvania

Syllabus - What you will learn from this course

Week1

Week 1

2 hours to complete

Module 1: Human Capital and Performance

In this module, you will begin to assess the links between managing people and organizational performance and how human capital can drive value. You will examine methods of managing people in ways that create value. using the ability-motivation-opportunities framework. By the end of this module, you will have a clearer understanding of how human capital management operates as a system, the ways these systems interrelate across a company, and how it all relates to a broader organizational strategy.

2 hours to complete

8 videos (Total 56 min), 1 reading, 1 quiz

Week2

Week 2

2 hours to complete

Module 2: High Performance Staffing

In this module, you will examine various elements of high performance staffing, an important concept in effective human capital management. You will delve into specific best practices for making the right decision in your hiring process and how the internal hiring pipeline plays a role in this decision making process. By the end of this module, you will be able to identify the benefits of adopting effective hiring practices and understand how this contributes to to well-established internal hiring channels in the future.

2 hours to complete

8 videos (Total 61 min), 1 reading, 1 quiz

8 videos

Effective Staffing: The Right Number of People9mEffective Staffing: The Right People4mEffective Staffing: The Problem with Intuition4mBest Practices in Selecting Employees: Identify Your Criteria5mBest Practices in Selecting Employees: Evaluating Candidates13mBest Practices in Selecting Employees: Integrating Scores5mNew Technologies in Hiring6mDeveloping the Talent Pipeline9m

1 reading

Module 2 Lecture Slides30m

1 practice exercise

Module 2 Quiz30m

Week3

Week 3

2 hours to complete

Module 3: Development and Retention

In this module, you will consider the best ways to develop and retain current employees. You'll think critically about job skills as well as the the drawbacks and benefits of job training depending on your approach. You'll examine the impact of turnover, and the loss of organizational investment in an employee associated with attrition. By the end of this module, you'll be able to identify reasons why an employee leaves an organization and develop a plan for retaining valuable members of your team.

2 hours to complete

7 videos (Total 57 min), 1 reading, 1 quiz

Week4

Week 4

2 hours to complete

Module 4: Motivating the Frontline Workforce

In this module, you will continue examining human capital in the organizational workforce. You'll utilize your knowledge about employee retention to now focus on employee motivation, identifying multiple factors that play a role in employee satisfaction. You'll discuss how to pay employees effectively and how to design a job so that employees feel motivated on a day-to-day basis. By the end of this module, you will possess a wide array of tools to incentivize employees to work effectively over longer periods of time with a company.

2 hours to complete

7 videos (Total 72 min), 1 reading, 1 quiz

Reviews

4.7

11 reviews

5 stars
82.92%
4 stars
9.75%
3 stars
2.43%
2 stars
4.87%

TOP REVIEWS FROM MANAGING HUMAN CAPITAL IN RETAIL

by MTOct 4, 2021

This course is very useful and well understand for students.I think we can apply these to our physical business environment.

by GPOct 6, 2021

The course was quite basic but very insightful overall

by TWAug 6, 2021

Really interesting course. Definately made me think about the importance of human capital within businessses and the ways to improve retention in employees. Learned so much

by MROct 30, 2021

An excellent course with relevant and updated information about the subject. Great presentation with engaging talk, slides, anecdotes and examples.

View all reviews

About the Omnichannel Retail Strategy Specialization

This Specialization provides learners with insight about operating in a transformed retail industry. You'll learn how to navigate the disruption in retail marketing caused by COVID-19 and to develop a framework to create a competitive strategy that focuses on a new customer-centric approach to marketing. You'll also learn the fundamentals of human capital management, with a focus on the retail industry, and do a deep dive into some of the practices that drive organizational success. Finally, you will review supply chain fundamentals, concentrating on the impact that the digital transformation has had on the retail industry. In utilizing meaningful retail analytics, you will learn how to generate value for retailers and their supply chains.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

Managing Human Capital in Retail

About this Course