Omnichannel Retail Strategy Specialization
Learn the Fundamentals of Retail Strategy. Develop a strategy for building a successful omnichannel business that adapts to today's transformed retail landscape.
Skills you will gain
About this Specialization
Applied Learning Project
Each course module in this Specialization culminates in an assessment. These assessments are designed to check learners' knowledge and to provide an opportunity for learners to apply course concepts such.
The assessments will be cumulative and cover the application of marketing, talent management, competitive strategy, traditional and digital supply chain, and analytics in order to develop and maintain a successful retail organization.
How the Specialization Works
A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.
Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.
Earn a Certificate
When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.
Barbara E. KahnProfessor of Marketing and Director, Jay H. Baker Retailing Center
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