About this Specialization

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This Specialization provides learners with insight about operating in a transformed retail industry. You'll learn how to navigate the disruption in retail marketing caused by COVID-19 and to develop a framework to create a competitive strategy that focuses on a new customer-centric approach to marketing. You'll also learn the fundamentals of human capital management, with a focus on the retail industry, and do a deep dive into some of the practices that drive organizational success. Finally, you will review supply chain fundamentals, concentrating on the impact that the digital transformation has had on the retail industry. In utilizing meaningful retail analytics, you will learn how to generate value for retailers and their supply chains. By the end of this Specialization, you will be able to form a strategy for selling your organization's retail product while retaining internal talent and adopting a forward-thinking and iterative approach to maintaining success in the future.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approximately 3 months to complete
Suggested pace of 2 hours/week
English
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approximately 3 months to complete
Suggested pace of 2 hours/week
English

How the Specialization Works

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

There are 3 Courses in this Specialization

Course1

Course 1

Retail Marketing Strategy

4.8
stars
26 ratings
8 reviews
Course2

Course 2

Managing Human Capital in Retail

Course3

Course 3

Retail Digital Supply Chain

4.6
stars
10 ratings
3 reviews

Offered by

Placeholder

University of Pennsylvania

Frequently Asked Questions

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