In today’s data-driven world, businesses have unparalleled access to customer information, enabling them to develop strategies that foster loyalty, enhance retention, and boost profitability. This course examines how firms leverage customer data to establish lifetime connections, maximize customer equity, and optimize their marketing investments. Through a deep dive into customer lifetime value (CLV), customer equity, and customer relationship concepts, you will gain insights into the metrics and models that drive effective decision-making.
Customer Value, Acquisition, and Retention
Customer Value, Acquisition, and Retention
This course is part of Advanced Digital Marketing Specialization
Instructor: Pallassana K Kannan
2,420 already enrolled
Gain insight into a topic and learn the fundamentals.
17 reviews
Beginner level
No prior experience required
5 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Details to know
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Assessments
17 assignments
Taught in English
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This course is part of the Advanced Digital Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 3 modules in this course
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