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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois Urbana-Champaign

4.5
stars
3,350 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

IN

May 2, 2020

The Course gave me useful insights into data analysis, but there was missing information in the lectures about the 5 main data analyzing techniques. Overall I had great experience

KM

May 31, 2017

Wonderful course that gave a lot of insight and adequate case studies. The lecturer was fantastic, quite easy to listen to and making everything seem interesting. Great job!

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326 - 350 of 719 Reviews for Digital Marketing Analytics in Practice

By PIMMADA S

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Apr 19, 2020

Very good and helpful course!

By Lisa B

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Jun 1, 2017

Great course. I leaned a lot.

By Zengo S

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Oct 2, 2016

Great insights and enjoyable.

By IDOWU O

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Mar 13, 2023

fast paced and well detailed

By Podshivalova I

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Jul 6, 2020

Very interesting and useful!

By Mateo C G

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Aug 22, 2019

Great course, learned a lot.

By Tushar V

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May 3, 2021

excellent platform to learn

By Romain V

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Oct 7, 2016

Very interesting and challe

By Ronson L

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May 25, 2021

Good stuff, very detailed.

By MISHIKA T

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Aug 28, 2020

Got to learn new concepts

By CORLANDRION D

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May 24, 2017

Great feedback and course

By Pranav J

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Mar 26, 2017

Very good and informative

By Amanda O

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Nov 9, 2016

Great! I learned a lot !

By Mohamed G

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Jun 6, 2016

this course is very nice

By Abdul w

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Feb 11, 2021

very informative course

By Asim S

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Dec 12, 2020

Hats off for Sir Kevin.

By Mrs A S

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Oct 29, 2020

Instructor is very good

By Chimun K N

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May 21, 2020

Fantastic course indeed

By Cesar R

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Aug 13, 2016

Teacher has no parallel

By Tamil S

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May 5, 2020

Excellent presentation

By Alberto O

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Apr 3, 2017

It was really helpful.

By Sanfora D

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Jun 3, 2016

Great way of tutoring.

By Prof. S

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Aug 10, 2020

Simply the best......

By agastya s

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Mar 28, 2020

content was very good

By Petra S

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Dec 11, 2016

This course is great.