Transform your digital marketing impact through systematic SEO optimization that drives real business results. This Short Course was created to help digital marketing professionals accomplish immediate improvements in search engine visibility through foundational element recognition and practical audit execution.

By completing this course, you'll confidently identify the critical components that search engines use to understand and rank your content—from title tags and meta descriptions to header structures and image optimization. You'll master industry-standard SEO tools to conduct comprehensive page audits, generate actionable reports, and create organized documentation systems that mirror authentic workplace practices. By the end of this course, you will be able to: Recognize key on-page elements that influence search engine optimization. Apply a standard SEO tool to conduct a basic page audit and report the findings. This course is unique because it bridges foundational SEO knowledge with hands-on tool mastery, delivering both the conceptual understanding and technical skills needed to make immediate, measurable improvements to webpage performance and organizational SEO workflows. To be successful in this course, you should have basic website familiarity and HTML structure understanding.