SEO Audits: Find & Fix Common Website SEO Issues

SEO Audits: Find & Fix Common Website SEO Issues

This course is part of Strategic SEO for Digital Marketing Success Specialization

Instructor: Skillshare

Access provided by ExxonMobil

5 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

No prior experience required

6 hours to complete

Flexible schedule

Learn at your own pace

5 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

No prior experience required

6 hours to complete

Flexible schedule

Learn at your own pace

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

5 assignments

Taught in English

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Build your subject-matter expertise

This course is part of the Strategic SEO for Digital Marketing Success Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 5 modules in this course

Want to learn how to spot and fix the exact issues that are holding a website back from ranking? In this practical, step-by-step course, your instructor, award-winning SEO expert Joshua George walks you through the full SEO audit process his agency uses to get real results.

This class is perfect for freelancers, marketers, business owners, or aspiring SEOs who want to strengthen their technical skills and build a strong SEO foundation that actually gets websites onto the first page of Google. By the end of the course, you’ll be able to: * Understand what an SEO audit is and why it’s essential * Identify and fix the most common technical SEO issues * Audit key elements like site speed, URLs, XML sitemaps, broken links, duplicate content, and more * Analyze on-page elements like title tags, headings, and thin content * Evaluate internal linking structures and backlink profiles * Use free and paid tools to carry out detailed audits with confidence To be successful in this course, you should have a basic understanding of SEO concepts and website structure. With a clear, hands-on format and real-time demos, Joshua makes every step actionable—so you can start applying your new skills immediately. Instructor bio: Joshua George is the founder of ClickSlice, an award-winning SEO agency based in London. His journey into SEO began in 2013 when he built his own eCommerce site and discovered the power of ranking on Google. Within three years, Joshua had mastered SEO and has since helped countless businesses boost their visibility and revenue online. Dedicated to staying ahead in the ever-changing digital landscape, Joshua frequently attends global SEO conferences to keep up with Google’s latest algorithm updates and trends. When he’s not consulting for businesses, he values time with his family and believes deeply in the motto: family is everything.

This module lays the groundwork for the rest of the course by introducing the concept of an SEO audit—what it is, why it matters, and what outcomes to expect. You’ll explore how search engines work and how to break a website audit into manageable, strategic parts. You’ll also get familiar with the essential tools used by SEO professionals to crawl a site and identify technical issues.

What's included

7 videos1 reading1 assignment1 discussion prompt

7 videos Total 21 minutes

SEO Audit - Class Overview 2 minutes
What To Expect + Proof This Works 3 minutes
What We're Going To Cover In This Section 1 minute
What Is An SEO Audit + How Google Works 3 minutes
The 4 Parts To Every SEO Audit 3 minutes
What Tools Can You Use For An SEO Audit? 3 minutes
Crawling Your Website - An Overview 5 minutes

1 reading Total 10 minutes

Project Instructions 10 minutes

1 assignment Total 30 minutes

Module 1 Quiz 30 minutes

1 discussion prompt Total 10 minutes

New Discussion Prompt 10 minutes

In this module, you'll take a closer look at foundational technical issues that can affect your site’s search rankings. From crawlability and canonical versions to sitemap validity, site speed, and mobile readiness—you'll learn to spot and correct issues that often prevent websites from being indexed and ranked properly.

What's included

5 videos1 assignment1 discussion prompt

5 videos Total 19 minutes

What We're Going To Cover In This Section 1 minute
Check That Only One Version Of The Site Is Browseable 4 minutes
XML Sitemap Check 4 minutes
Check The Website’s Page Speed 6 minutes
Check If The Site Is Mobile Friendly 4 minutes

1 assignment Total 30 minutes

Module 2 Quiz 30 minutes

1 discussion prompt Total 10 minutes

New Discussion Prompt 10 minutes

On-page elements are critical for helping both users and search engines understand your content. This module focuses on checking and improving URLs, titles, meta descriptions, and heading tags. You’ll learn how to spot what’s missing or broken—and how to fix it for better search engine visibility.

What's included

5 videos1 assignment1 discussion prompt

In this module, you’ll dive deeper into your site’s content and internal structure. You’ll learn how to identify and address low-value or problematic content and make sure your internal linking system supports both user navigation and search engine indexing.

What's included

4 videos1 assignment1 discussion prompt

Wrap up your SEO audit with a look at off-page SEO and performance metrics. In this module, you’ll assess the quality and structure of your backlink profile and use analytics tools to interpret organic traffic trends. You’ll leave with a full audit workflow and a clearer understanding of how to prioritize fixes for better results.