Did you know that businesses using demographic segmentation see engagement rates increase by 26% and email revenue grow by 15%? This Short Course was created to help digital marketing professionals accomplish faster customer conversions and increased revenue through data-driven targeting.
Target Demographics: Boost Purchase Velocity
Target Demographics: Boost Purchase Velocity
This course is part of multiple programs.
Instructor: Hurix Digital
Access provided by ExxonMobil
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Segmenting beyond broad averages reveals cohort purchase velocity, improving targeting accuracy and reducing wasted ad spend.
AI-driven segments need human validation through experiments that measure real lift in meaningful performance metrics.
Purchase velocity predicts growth by linking demographics and behaviors to faster buying and better lifetime value forecasts.
Connecting analytics to ad platforms creates feedback loops that continuously improve targeting using real performance data.
Skills you'll gain
- Advertising Campaigns
- Performance Measurement
- A/B Testing
- Google Analytics
- Data Analysis
- Digital Advertising
- Consumer Behaviour
- Key Performance Indicators (KPIs)
- Online Advertising
- AI Enablement
- Business Metrics
- Target Audience
- Customer Insights
- Marketing Analytics
- Social Media Campaigns
- Skills section collapsed. Showing 9 of 15 skills.
Details to know
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Taught in English
Recently updated!
January 2026
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- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 2 modules in this course
Learners will master the fundamentals of extracting actionable insights from Google Analytics demographic reports to identify which customer segments demonstrate accelerated purchasing behavior patterns.
What's included
2 videos1 reading1 assignment
Learners will master the process of creating AI-powered audience segments from their analytics insights and implementing systematic A/B testing frameworks to validate campaign performance improvements.
What's included
2 videos1 reading3 assignments
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