American Airlines (AAL), one of the world’s largest airline group and a SP500 company, is in trouble. With the growth rate of its stock price ranked at the bottom of all major US airlines, AAL needs to find out its key problems, the root causes, and how to turn the company and its stock price around.
Business Intelligence and Competitive Analysis
Business Intelligence and Competitive Analysis
This course is part of Supply Chain Analytics Specialization
Instructor: Yao Zhao
Access provided by SGCSRC
24,388 already enrolled
Gain insight into a topic and learn the fundamentals.
244 reviews
Beginner level
Recommended experience
Flexible schedule
2 weeks at 10 hours a week
Learn at your own pace
94%
Most learners liked this course
What you'll learn
Industry analysis: industry trend, risk, and competition intensity, value chain analysis.
Competition positioning: where does the company stand in the competitive landscape? Abnormalities and alarms.
Enterprise diagnosis: strengths and weaknesses, performance drivers and levers, breakdown analysis to identify the problems and causes.
Skills you'll gain
- Market Analysis
- Competitive Intelligence
- Strategic Thinking
- Business Analytics
- Competitive Analysis
- Data Storytelling
- Business Strategy
- Financial Analysis
- Business Intelligence
- Key Performance Indicators (KPIs)
- Performance Analysis
- Benchmarking
- Risk Analysis
- Data Analysis
- Root Cause Analysis
- Business Analysis
- Management Consulting
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
4 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Supply Chain Analytics Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
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Instructor
Instructor ratings
(72 ratings)6 Courses 110,276 learners
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Showing 3 of 244
OA
Reviewed on Oct 2, 2025
Very eye-opening to a lot of industries, but it needs more African and Nigerian inputs
MR
Reviewed on Sep 21, 2020
It was an excellent Course. We all can have the data and different ratios from System and logs. But This course is a guideline on how to use it. Which ratios are more important to focus on.
SB
Reviewed on May 10, 2021
Decent course for those who wanted to learn the competitive analysis between companies and industries across various countries.
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