Equip yourself with the skills to gather and interpret market data, assess the competitive landscape, and generate innovative product ideas. This course focuses on identifying market gaps and opportunities through thorough research and competitive analysis. You'll learn to apply B2B market research methodologies using Microsoft tools, analyze enterprise customer needs and market trends, and complete a final project demonstrating your ability to conduct impactful research. Delve into consumer behavior and segmentation, create buyer personas, and master competitive analysis techniques. Understand the unique dynamics of the AI product market, including data ecosystems and regulatory influences. This course empowers you to make data-driven decisions and develop strategies that address real market needs.
Market Research and Competitive Analysis
This course is part of multiple programs.
Instructor: Microsoft
Access provided by Georgetown University
5,438 already enrolled
(28 reviews)
Recommended experience
Skills you'll gain
- Market Analysis
- Persona Development
- AI Product Strategy
- Data-Driven Decision-Making
- Business Marketing
- Target Market
- Customer Insights
- Competitive Intelligence
- Data Analysis
- Product Strategy
- Gap Analysis
- Market Intelligence
- Market Opportunities
- Competitive Analysis
- Market Research
- Customer Analysis
- Innovation
- Business Research
- Consumer Behaviour
- Product Development
Details to know
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April 2025
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There are 4 modules in this course
In this module, you will learn how to effectively apply market research techniques to make informed product decisions and drive success.
What's included
6 videos12 readings4 assignments1 discussion prompt2 plugins
In this module, you will explore the world of consumer behavior, learning to analyze their motivations and segment the market for targeted product strategies.
What's included
5 videos11 readings4 assignments
In this module, you will become proficient in the art of competitive analysis, uncovering key insights about your rivals to gain a strategic advantage.
What's included
9 videos12 readings5 assignments3 plugins
This module will help you understand the exciting world of AI product management. We'll explore the unique challenges and opportunities in this rapidly evolving market. You'll learn how to analyze the competitive landscape, evaluate consumer trust, and navigate the complex regulatory environment. By the end of this module, you'll be well-equipped to tackle the challenges and opportunities of bringing AI products to market.
What's included
4 videos5 readings5 assignments1 plugin
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Reviewed on Sep 17, 2025
Excellent course with foundational skills that can be applied to current market evolving landscape!
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