What if your website appeared on the first page of Google — every single time? This SEO Course gives you the insider playbook to make that happen.
Search Engine Optimization Course
Search Engine Optimization Course
This course is part of Full Digital Marketing Specialization
Instructors: LearnKartS
Access provided by HKBU BAScT Individualised Major
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Master keyword research, on-page, and off-page SEO strategies.
Optimize website performance and user experience for higher rankings.
Use analytics tools to measure, monitor, and improve SEO success.
Build SEO strategies that boost traffic and long-term visibility.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
66 assignments
Taught in English
Recently updated!
November 2025
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Full Digital Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 6 modules in this course
Learn the fundamentals of SEO, including on-page and off-page SEO, and discover how to conduct keyword research using tools like SEMRush and Mozbar. Gain a strong foundation for building a successful SEO campaign.
What's included
31 videos14 assignments
Understand the critical role of content in SEO and learn strategies for creating optimized content. Master link-building techniques, including guest posting and backlink analysis, to boost your website’s authority.
What's included
36 videos18 assignments
Explore how website speed, user experience (UX), and user behavior metrics impact SEO rankings. Learn how to optimize your website’s performance and improve key metrics like bounce rate and dwell time.
What's included
12 videos6 assignments
Learn how to track your SEO performance using tools like Google Analytics and Search Console. Discover how to conduct SEO audits, monitor backlinks, and continuously improve your strategy for better results.
What's included
18 videos10 assignments
Dive deeper into Google Analytics 4 and Search Console to track SEO progress. Learn how to optimize page indexing, fix duplicate content, and resolve indexing issues to enhance your site’s performance.
What's included
21 videos8 assignments
Master advanced link-building strategies such as acquiring .edu links and optimizing for local SEO. Learn how to rank higher in local search results and use local business directories to attract nearby customers.
What's included
23 videos10 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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