Learn how to develop a focused Instagram content strategy that aligns your business goals with your audience’s interests. This course covers essential concepts like defining your niche, identifying content pillars, and planning posts using a strategic calendar. You’ll explore platform best practices, analyze audience and competitor insights, and apply your learning by drafting a real content strategy using a provided template. Through expert insights, guided walkthroughs, and hands-on practice, you’ll gain the skills to drive consistent growth on Instagram.



Recommended experience
What you'll learn
Develop effective content strategies for Instagram success
Skills you'll gain
Details to know

Add to your LinkedIn profile
June 2025
See how employees at top companies are mastering in-demand skills

There is 1 module in this course
Learn how to develop a focused Instagram content strategy that aligns your business goals with your audience’s interests. This lesson covers essential concepts like defining your niche, identifying content pillars, and planning posts using a strategic calendar. You’ll explore platform best practices, analyze audience and competitor insights, and apply your learning by drafting a real content strategy using a provided template. Through expert insights, guided walkthroughs, and hands-on practice, you’ll gain the skills to drive consistent growth on Instagram.
What's included
2 videos2 readings2 assignments
Instructor

Offered by
Why people choose Coursera for their career




Explore more from Business
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.


