AI for Professional Writing empowers writers, marketers, and content creators to harness AI for high-quality, scalable content production. This program teaches how to craft engaging blogs, articles, and marketing copy using advanced AI tools while optimizing for SEO, audience engagement, and monetization.
AI for Professional Writing
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
3 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
AI-Driven Content Creation: Learn to generate high-quality blogs, articles, and marketing copy using AI tools.
SEO & Optimization: Use AI to optimize content for search engines, engagement, and audience reach.
AI Prompt Engineering: Master prompts to guide AI for dynamic, creative, and context-aware content.
Content Workflow Efficiency: Streamline writing processes, improve accuracy, and scale content production.
Skills you'll gain
- Keyword Research
- Search Engine Optimization
- Copywriting
- Artificial Intelligence
- Web Content
- Business Writing
- Responsible AI
- Generative AI
- Prompt Engineering
- Writing
- Editing
- Workflow Management
- AI Personalization
- Artificial Intelligence and Machine Learning (AI/ML)
- AI Enablement
- Content Strategy
- Writing and Editing
- Blogs
- Content Creation
- Generative AI Agents
- Skills section collapsed. Showing 11 of 20 skills.
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
8 assignments
Taught in English
Recently updated!
January 2026
See how employees at top companies are mastering in-demand skills
There are 8 modules in this course
This module covers a quick summary of what the certification is going to cover from start to finish. Here is the brief about the structure of the overall certification: Each of our certifications follows a consistent, multimodal structure to provide a flexible learning experience. The content is available across four formats: eBooks: In-depth written material for focused learning. Audiobooks: Audio version of the eBook, perfect for learning on the go. Podcasts: Engaging audio content to reinforce key concepts. Videos: Modular video chunks, each covering a specific topic. The names of the eBooks, Audiobooks, and Podcasts are the same, ensuring you can seamlessly switch between formats without losing track of the content. Videos are divided into bite-sized modules for easier consumption, and all content across these mediums is consistent, so no matter which format you choose, the information remains the same. This gives you the freedom to learn in the way that works best for you.
What's included
16 videos1 assignment6 plugins
What's included
12 videos1 assignment5 plugins
What's included
15 videos1 assignment5 plugins
What's included
14 videos1 assignment5 plugins
What's included
12 videos1 assignment5 plugins
What's included
12 videos1 assignment5 plugins
What's included
13 videos1 assignment5 plugins
What's included
14 videos1 assignment5 plugins
Instructor
Offered by
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University of California, Davis
University of California, Davis
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