Build hands-on generative AI (GenAI) skills that drive SEO success.
According to Seomator, companies using AI in their SEO strategies can achieve up to 50% higher engagement and conversion rates. This specialization equips marketers, freelancers, entrepreneurs, and content creators to use GenAI for stronger engagement and better SEO performance.
You’ll start with core SEO fundamentals to understand how search engines work and how to create content that ranks effectively. Then you’ll move into advanced topics that blend traditional SEO with modern AI.
Across four courses, you’ll learn to integrate keyword research, on-page optimization, and technical SEO with AI-powered content generation, personalization, and predictive analytics. You’ll explore Generative Engine Optimization (GEO) and how data, automation, and user intent drive adaptive digital experiences.
Using real-world tools and workflows, you’ll complete hands-on exercises and a practical capstone project where you design scalable, AI-driven SEO strategies that boost visibility, engagement, and overall digital performance.
By the end, you’ll know how to build AI-optimized content systems that enhance growth and deliver measurable results.
If you want to understand how SEO is evolving with GenAI and create projects that prove your ability to use AI, automation, and analytics, enroll today!
Applied Learning Project
In this specialization, you’ll gain hands-on experience building and executing complete SEO strategies.
In the first two courses, you’ll learn the fundamentals of content and digital marketing, growth hacking, AI-based SEO, and Generative Engine Optimization. You’ll practice turning seed topics into keyword clusters, creating structured content maps, and writing clear, optimized pages that align with user intent.
Through guided labs, you’ll refine editing skills, craft engaging meta titles and descriptions, & generate schema markup for articles and products to unlock rich results.
Then, in the capstone project, you’ll pull everything together in a portfolio-ready project where you’ll design and execute an SEO plan for a hypothetical site, build keyword clusters, optimize a blog article, produce validated schema, & present data-driven recommendations. By the end, you’ll have a polished workflow & a professional case study that demonstrates you can deliver real-world SEO results.
