Coursera Instructor Network
Generative AI for Sales Specialization
Coursera Instructor Network

Generative AI for Sales Specialization

Transform Sales Performance with Generative AI. Master AI-powered sales strategies to boost productivity and drive revenue growth.

Starweaver
Anton Voroniuk
Christopher Klaus

Instructors: Starweaver

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Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Apply GenAI tools for lead scoring, qualification, and sales automation across the entire sales funnel

  • Build AI-powered workflows using Zapier, HubSpot, and other platforms to streamline sales operations

  • Create data-driven sales strategies and personalized customer communications using advanced AI techniques

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Taught in English
Recently updated!

September 2025

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Specialization - 12 course series

What you'll learn

  • Apply best practices and ethical considerations into your AI-based solutions and automations.

  • Build AI-powered tools for lead scoring, segmentation, and identification tasks using advanced GenAI platforms.

  • Apply prompt engineering techniques to effectively communicate with AI models in lead evaluation contexts.

  • Apply key concepts of GenAI and Large Language Models (LLMs) based tools for automating lead evaluation tasks.

Skills you'll gain

Category: Prompt Engineering
Category: Automation
Category: Data-Driven Decision-Making
Category: ChatGPT
Category: Generative AI
Category: Sales Process
Category: Lead Generation
Category: Business Ethics
Category: Sales Pipelines
Category: Artificial Intelligence
Category: OpenAI
Category: Sales Management
Category: Sales Prospecting

What you'll learn

  • Evaluate CRM integrations (like form-to-CRM, email to CRM, data sync, etc.) for workflow optimization.

  • Analyze operational bottlenecks and implement GenAI solutions.

  • Build automation workflows using Zapier.

  • Implement GenAI-powered automation using Zapier Agents.

Skills you'll gain

Category: Generative AI Agents
Category: HubSpot CRM
Category: Automation
Category: Lead Generation
Category: Sales
Category: Sales Process
Category: Data Management
Category: Systems Integration
Category: Customer Relationship Management
Category: Sales Management
Category: Business Workflow Analysis
Category: Operational Efficiency
Category: Process Analysis
Category: Data Entry
Category: Business Process Automation
Category: Workflow Management
Category: Sales Operations

What you'll learn

  • Explore the fundamentals of GenAI in sales and analyze its role in transforming lead qualification processes.

  • Apply GenAI-driven lead scoring concepts and implement GenAI techniques to prioritize high-value leads effectively.

  • Optimize lead qualification processes by integrating GenAI-driven automation to scale efficiency and accuracy in sales workflows.

  • Formulate a GenAI-driven lead qualification strategy using data sources, performance metrics, and AI-powered decision-making.

Skills you'll gain

Category: Generative AI Agents
Category: Sales Process
Category: Prospecting and Qualification
Category: HubSpot CRM
Category: Data-Driven Decision-Making
Category: Automation
Category: Sales Management
Category: Inside Sales
Category: Sales
Category: Sales Strategy
Category: Lead Generation
Category: Sales Pipelines
Category: Customer Relationship Management (CRM) Software
Category: Prioritization

What you'll learn

  • Identify the capabilities of GenAI relevant to sales operations tasks.

  • Evaluate the results of GenAI implementations in sales operations scenarios.

  • Develop strategies for responsible GenAI integration while maintaining human oversight and accountability.

Skills you'll gain

Category: Sales Process
Category: Data-Driven Decision-Making
Category: Customer Relationship Management
Category: Sales
Category: Data Ethics
Category: Project Implementation
Category: Forecasting
Category: Sales Enablement
Category: Generative AI Agents
Category: Sales Operations
Category: Sales Management
Category: Strategic Decision-Making
Category: Prompt Engineering
Category: Business Ethics
Category: Sales Strategy

What you'll learn

  • Identify the capabilities of GenAI relevant to sales tasks.

  • Evaluate the results of GenAI implementations in sales scenarios.

  • Compare and contrast the risks, challenges, and ethical considerations of using GenAI in sales.

Skills you'll gain

Category: Generative AI Agents
Category: ChatGPT
Category: Business Workflow Analysis
Category: Business Ethics
Category: Sales
Category: Sales Prospecting
Category: Customer experience improvement
Category: Lead Generation
Category: Customer Engagement
Category: Sales Enablement
Category: Productivity Software
Category: Sales Development
GenAI for Sales Analytics

GenAI for Sales Analytics

Course 64 hours

What you'll learn

  • Understand what Generative AI is and how it can be applied to sales analytics.

  • Learn how to apply AI for basic sales forecasting to make informed business decisions.

  • Explore how AI can help segment customers and personalize sales outreach.

  • Discover simple AI techniques that can help improve daily sales decision-making.

Skills you'll gain

Category: Forecasting
Category: Sales Strategy
Category: Generative AI
Category: Artificial Intelligence
Category: Customer Analysis
Category: Sales Pipelines
Category: Sales
Category: Sales Management
Category: Customer Insights
Category: Predictive Modeling
Category: Analytics
Category: Personalized Service
Category: Data-Driven Decision-Making

What you'll learn

  • Synthesize AI-generated market research to formulate data-driven sales strategies and proposal outlines.

  • Design personalized, proposals and presentations using AI-assisted storytelling techniques.

  • Evaluate sales materials using AI-powered design and optimization tools.

  • Create advanced sales proposals and presentations using AI techniques.

Skills you'll gain

Category: Market Research
Category: Data Storytelling
Category: Data Visualization
Category: Market Intelligence
Category: Proposal Writing
Category: AI Personalization
Category: Prompt Engineering
Category: Data-Driven Decision-Making
Category: Storytelling
Category: Presentations
Category: Generative AI Agents
Category: Sales Strategy
Category: Microsoft PowerPoint
Category: Competitive Analysis
Category: Sales Presentations
Category: Sales Process

What you'll learn

  • Analyze the strategic role of GenAI in sales workflows and decision-making processes.

  • Apply GenAI tools for accurate forecasting and lead prioritization.

  • Utilize AI-driven techniques to personalize customer interactions and improve engagement.

  • Implement GenAI to streamline sales processes and drive innovation.

Skills you'll gain

Category: Business Ethics
Category: Sales Pipelines
Category: Forecasting
Category: Sales Enablement
Category: Customer experience improvement
Category: Sales Process
Category: Sales Management
Category: Sales Strategy
Category: Customer Engagement
Category: Sales
Category: Prioritization
Category: Sales Training
Category: Lead Generation
Category: Generative AI Agents

What you'll learn

  • Identify the capabilities of GenAI for key account executive functions.

  • Examine real-world applications to leverage GenAI for streamlining work and fostering innovation in account executive roles.

  • Deploy strategies to responsibly integrate GenAI into account management, maintaining human oversight and accountability.

Skills you'll gain

Category: Customer Relationship Management
Category: Data Ethics
Category: Workflow Management
Category: Market Analysis
Category: Prompt Engineering
Category: Sales Enablement
Category: Market Trend
Category: Client Services
Category: Account Management
Category: Business Communication
Category: Sales Management
Category: Business Ethics
Category: Generative AI Agents
Category: Proposal Development
Category: Innovation
GenAI for Sales Teams

GenAI for Sales Teams

Course 103 hours

What you'll learn

  • Examine the capabilities and potential applications of Generative AI (GenAI) across different sales functions.

  • Analyze real-world examples of how sales teams are currently using GenAI to enhance productivity, efficiency, and innovation.

  • Develop strategies to responsibly integrate GenAI into sales practices while maintaining appropriate human oversight and accountability.

Skills you'll gain

Category: AI Personalization
Category: Generative AI Agents
Category: Sales Strategy
Category: Sales
Category: Sales Process
Category: Data-Driven Decision-Making
Category: Automation
Category: Sales Enablement
Category: Sales Development
Category: Sales Management
Category: Customer Engagement
Category: Customer experience improvement
Category: Sales Operations
Category: Business Ethics

What you'll learn

Skills you'll gain

Category: Market Opportunities
Category: Trend Analysis
Category: Competitive Analysis
Category: Business Development
Category: Generative AI
Category: Business Analytics
Category: Business Strategy
Category: Forecasting
Category: Growth Strategies
Category: Data-Driven Decision-Making
Category: Business Intelligence
Category: Strategic Thinking
Category: Predictive Analytics
Category: Market Analysis
Category: Marketing Strategies
Category: Market Research
Category: Market Trend
Category: Strategic Planning
Category: Artificial Intelligence
Sales Analysis with Claude

Sales Analysis with Claude

Course 126 hours

What you'll learn

  • Explain AI-generated market insights to formulate data-driven sales strategies.

  • Analyze customer profiles and pain points to design personalized sales communications.

  • Evaluate complex sales data to extract actionable insights and predict future trends.

  • Design customer journey maps to optimize touchpoints throughout the sales cycle.

Skills you'll gain

Category: Sales Strategy
Category: Customer Analysis
Category: Sales Presentations
Category: Inside Sales
Category: Market Analysis
Category: AI Personalization
Category: Sales Pipelines
Category: Analysis
Category: Trend Analysis
Category: Sales Management
Category: Customer Insights
Category: Specialized Sales
Category: Customer experience improvement
Category: Sales Development
Category: Data-Driven Decision-Making
Category: Market Trend
Category: Sales Enablement
Category: Forecasting
Category: Sales Process
Category: Sales

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Instructors

Starweaver
Coursera Instructor Network
417 Courses778,266 learners
Anton Voroniuk
Coursera Instructor Network
6 Courses5,134 learners
Christopher Klaus
Coursera Instructor Network
16 Courses8,399 learners

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