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Back to Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)

Learner Reviews & Feedback for Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course) by Kennesaw State University

4.7
stars
677 ratings

About the Course

What you’ll achieve: In this project-centered course*, you will use the Business Model Canvas innovation tool to approach either a personal or corporate challenge or opportunity. You’ll learn to identify and communicate the nine key elements of a business model: Customer Segments, Value Proposition, Channels, Customer Relationships, Key Resources, Key Activities, Key Partners, Revenue Streams, and Cost Structure. Your completed project will be a polished Business Model Canvas that outlines the business case for a new product or service to address your selected challenge or opportunity. You’ll present your case in both a one-page document and a 10-minute video presentation. What you need to get started: This project-centered course is designed for anyone who wants to understand innovation best practices and the intra-corporate entrepreneurial (intrapreneur) skills needed to lead innovation projects, teams, and strategies. Entry- and senior-level professionals in a variety of industries - including education, healthcare, business, and not-for-profit - will benefit from the course materials and project experience. The only prerequisite is a strong desire to understand best practices in innovation and to master the skills needed to transform a new idea into a profitable reality. To complete the project, you’ll need to access the Business Model Canvas from either the Kauffman Foundation (http://www.entrepreneurship.org) or Strategyzer.com (http://www.Strategyzer.com), or via the Creative Commons license offered by Strategyzer AG (http://www.businessmodelgeneration.com/downloads/business_model_canvas_poster.pdf). *About Project-Centered Courses: Coursera's project-centered courses are designed to help you complete a personally meaningful real-world project, with your instructor and a community of like-minded learners providing guidance and suggestions along the way. By actively applying new concepts as you learn, you’ll master the course content more efficiently; you’ll also get a head start on using the skills you gain to make positive changes in your life and career. When you complete the course, you’ll have a finished project that you’ll be proud to use and share....

Top reviews

GM

May 15, 2018

Course is a very good eyes opening on business model, only issue I was not able to get peers' feedback, looks like some problems with the platform.

JJ

May 6, 2017

Excelente curso, muy bien estructurado, los ejemplos y material de apoyo muy buenos.Lo recomiendo 100%

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126 - 150 of 189 Reviews for Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)

By Mario M

•

Sep 1, 2020

Excellent.

By Yaseer a m

•

Aug 2, 2025

ممتاز جدا

By Yosep D C

•

Jul 11, 2025

Very good

By SALWA S

•

Nov 6, 2020

Very good

By RENTA V G

•

Sep 30, 2020

very good

By yuber a r s

•

May 18, 2018

muy bueno

By Andi N B M

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Dec 3, 2017

execelent

By Wajeeh U H

•

Dec 15, 2019

Loved it

By Iron P K

•

Jan 7, 2018

Gracias!

By Ali A n m

•

Sep 5, 2025

Brefact

By OsaMa Y / Y

•

Aug 27, 2025

ممتازه

By jean_wagdy@hotmail.com

•

Jun 27, 2025

Great!

By Joel S

•

May 21, 2021

GOOD!

By John S

•

Feb 11, 2018

Great

By Ayush

•

May 8, 2025

Good

By Daniela M

•

Apr 26, 2021

good

By HONG L C

•

Nov 12, 2020

good

By Luis F S

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Aug 12, 2020

Good

By Nishant R

•

Apr 16, 2020

well

By Thiago Z

•

Sep 16, 2016

G

By César R P M

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Feb 6, 2019

The course is short, effective and precise, contain all necessary for a initial learner about Business Model Canvas. In my case, I am an intermediate learner, so it was not enough. But it helped to remember the essentials of the book, so it will reinforce my teaching labor in the university with my students.

By Steve H

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Mar 4, 2016

It's very good the way to describe the diferent segments to build your own business model and to give s better structure to your business idea. I'm giving 4 stars because the only way to complete the course or to interact with it is by paying the full certificate. But besides this fact it is very complete.

By Alex A

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Sep 22, 2020

The instructor is very monotone and struggles with the scripted material. I ended up using the text portion and just reading it because I found it distracting.

Some of the peer review are not formal, just click on to pass next topic, and this is not objective.

The Animated videos ARE CLEAR and GREAT!

By Joachim S

•

Mar 11, 2021

Plus: Practical. You produce the business model for your business.

Minus: Except the practical steps (”plus”, above) it somewhat like getting the Business Model Canvas book read to you. Polish the content, more real world examples and war stories (like the very good Nestlé story).