Determine the challenges of your customers by addressing the components of the customer profile
Differentiate yourself in the marketplace by offering your customers better solutions than the existing ones
Validate your value proposition by ensuring your offering creates the highest value for your customers
By the end of this guided project, you will be able to use the Value Proposition Canvas (VPC) to position your products and services around what your customers truly value or need. The value proposition is the place where your company’s product intersects with your customer’s desires. It’s the magic fit between what you make and why people buy it. And for us to practically demonstrate how the fit is created, we will analyze a Social Venture startup. The example of the case study would empower you to use the model to analyze your startup or any other company of your choice. The project is for entrepreneurs who want to test their product-market fit. Also, for intrapreneurs who want to modify their existing products, or more importantly, develop new ones that truly reflects the needs of the customers. At the end of the project, you will be able to use the Value Proposition Canvas to differentiate your offering from competition
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Task 1: Introduction: By the end of this task, you will explain the Value Proposition Canvas
Task 2: Jobs-to-be-done: By the end of this task, you determine the jobs of the customers
Task 3: Customer pains: By the end of this task, you will enumerate the pains of the customers
Task 4: Customer gains: By the end of this task, you will determine the gains of the customers
Task 5: Customer profile ranking: By the end of this task, you will rank the customer’s profile
Task 6: Products and services: By the end of this task, you will list your products and services
Task 7: Pain relivers: By the end of this task, you will relieve the pains of your customers
Task 8: Gain creators: By the end of this task, you will create gains for your customers
Task 9: Value map ranking: By the end of this task, you will rank the value map
Task 10: Strategic fit: By the end of this task, you will determine the product-market fit
Your workspace is a cloud desktop right in your browser, no download required
In a split-screen video, your instructor guides you step-by-step
What will I get if I purchase a Guided Project?
By purchasing a Guided Project, you'll get everything you need to complete the Guided Project including access to a cloud desktop workspace through your web browser that contains the files and software you need to get started, plus step-by-step video instruction from a subject matter expert.
Are Guided Projects available on desktop and mobile?
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Who are the instructors for Guided Projects?
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
Can I download the work from my Guided Project after I complete it?
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.
What is the refund policy?
Is financial aid available?
Financial aid is not available for Guided Projects.
Can I audit a Guided Project and watch the video portion for free?
Auditing is not available for Guided Projects.
How much experience do I need to do this Guided Project?
At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Can I complete this Guided Project right through my web browser, instead of installing special software?
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
What is the learning experience like with Guided Projects?
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.
More questions? Visit the Learner Help Center.