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Creating a Product-Market Fit with Value Proposition Canvas
Coursera Project Network

Creating a Product-Market Fit with Value Proposition Canvas

Taught in English

Omodiaogbe Samuel

Instructor: Omodiaogbe Samuel

Included with Coursera Plus

Guided Project

Learn, practice, and apply job-ready skills with expert guidance

Intermediate level

Recommended experience

2 hours
Learn at your own pace
No downloads or installation required
Only available on desktop
Hands-on learning
4.2

(13 reviews)

What you'll learn

  • Determine the challenges of your customers by addressing the components of the customer profile

  • Differentiate yourself in the marketplace by offering your customers better solutions than the existing ones

  • Validate your value proposition by ensuring your offering creates the highest value for your customers

Details to know

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Guided Project

Learn, practice, and apply job-ready skills with expert guidance

Intermediate level

Recommended experience

2 hours
Learn at your own pace
No downloads or installation required
Only available on desktop
Hands-on learning
4.2

(13 reviews)

See how employees at top companies are mastering in-demand skills

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Learn, practice, and apply job-ready skills in less than 2 hours

  • Receive training from industry experts
  • Gain hands-on experience solving real-world job tasks
  • Build confidence using the latest tools and technologies
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About this Guided Project

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Task 1: Introduction: By the end of this task, you will explain the Value Proposition Canvas

  2. Task 2: Jobs-to-be-done: By the end of this task, you determine the jobs of the customers

  3. Task 3: Customer pains: By the end of this task, you will enumerate the pains of the customers

  4. Task 4: Customer gains: By the end of this task, you will determine the gains of the customers

  5. Task 5: Customer profile ranking: By the end of this task, you will rank the customer’s profile

  6. Task 6: Products and services: By the end of this task, you will list your products and services

  7. Task 7: Pain relivers: By the end of this task, you will relieve the pains of your customers

  8. Task 8: Gain creators: By the end of this task, you will create gains for your customers

  9. Task 9: Value map ranking: By the end of this task, you will rank the value map

  10. Task 10: Strategic fit: By the end of this task, you will determine the product-market fit

Recommended experience

Familiarity with basic business terms

10 project images

Instructor

Omodiaogbe Samuel
Coursera Project Network
19 Courses11,004 learners

Offered by

How you'll learn

  • Skill-based, hands-on learning

    Practice new skills by completing job-related tasks.

  • Expert guidance

    Follow along with pre-recorded videos from experts using a unique side-by-side interface.

  • No downloads or installation required

    Access the tools and resources you need in a pre-configured cloud workspace.

  • Available only on desktop

    This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.

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