Creating a Product-Market Fit with Value Proposition Canvas

Offered By
Coursera Project Network
In this Guided Project, you will:

Determine the challenges of your customers by addressing the components of the customer profile

Differentiate yourself in the marketplace by offering your customers better solutions than the existing ones

Validate your value proposition by ensuring your offering creates the highest value for your customers

Clock2 hours
IntermediateIntermediate
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

By the end of this guided project, you will be able to use the Value Proposition Canvas (VPC) to position your products and services around what your customers truly value or need. The value proposition is the place where your company’s product intersects with your customer’s desires. It’s the magic fit between what you make and why people buy it. And for us to practically demonstrate how the fit is created, we will analyze a Social Venture startup. The example of the case study would empower you to use the model to analyze your startup or any other company of your choice. The project is for entrepreneurs who want to test their product-market fit. Also, for intrapreneurs who want to modify their existing products, or more importantly, develop new ones that truly reflects the needs of the customers. At the end of the project, you will be able to use the Value Proposition Canvas to differentiate your offering from competition

Skills you will develop

  • strategy
  • Entrepreneurship
  • Innovation
  • Leadership
  • Intrapreneurship

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Task 1: Introduction: By the end of this task, you will explain the Value Proposition Canvas

  2. Task 2: Jobs-to-be-done: By the end of this task, you determine the jobs of the customers

  3. Task 3: Customer pains: By the end of this task, you will enumerate the pains of the customers

  4. Task 4: Customer gains: By the end of this task, you will determine the gains of the customers

  5. Task 5: Customer profile ranking: By the end of this task, you will rank the customer’s profile

  6. Task 6: Products and services: By the end of this task, you will list your products and services

  7. Task 7: Pain relivers: By the end of this task, you will relieve the pains of your customers

  8. Task 8: Gain creators: By the end of this task, you will create gains for your customers

  9. Task 9: Value map ranking: By the end of this task, you will rank the value map

  10. Task 10: Strategic fit: By the end of this task, you will determine the product-market fit

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently asked questions

Frequently Asked Questions

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