Customer Journey Maps with IoT Touchpoints in Miro

Offered By
Coursera Project Network
In this Guided Project, you will:

Understand the purpose of customer journey maps and how they support the User Experience (UX).

Understand the components of customer journey maps and identify use cases for them.

Flesh out the project scenario in a customer journey map, identify IoT touchpoints, and consider next steps in Miro.

Clock2 hours
IntermediateIntermediate
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

By the end of this project, you will be able to create a customer journey map that includes touchpoints from the internet (IoT). When customer journey maps include IoT touchpoints, they enable businesses to understand the holistic customer experience by considering their user experience (UX) and when user interface (UX) design may influence that experience. To identify IoT touchpoints with customer journey maps, you will gain hands-on experience applying design thinking, user interface knowledge, and context from each step of the customer journey in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Skills you will develop

Customer Relationship Management (CRM)User Experience Design (UXD)Target Customer PersonasCustomer Journey MappingUser Interface (UI) Design

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Review the value of customer journey mapping, the fundamentals of User Interface (UI) design, and how both support the User Experience (UX).

  2. Identify components of customer journey maps and consider the benefits of mapping the customer journey.

  3. Visualize the Internet of Things (IoT) and the customer journey and explore journey maps in Miro.

  4. Explore the templates and tools available and begin designing the customer journey map in Miro.

  5. Apply knowledge of the customer journey to the project scenario, identify IoT touchpoints, and consider next steps in Miro.

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.