Kennesaw State University
Customer Centricity with Professor Jagdish Sheth Specialization
Kennesaw State University

Customer Centricity with Professor Jagdish Sheth Specialization

Master Strategies to Grow Revenue & Cut Costs . Build Your Business Through Customer Loyalty & Advocacy

Jagdish Sheth

Instructor: Jagdish Sheth

Specialization - 4 course series

Get in-depth knowledge of a subject

4.8

(12 reviews)

Beginner level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Learn at your own pace

Details to know

Earn a career certificate

Add to your LinkedIn profile

Taught in English

Specialization - 4 course series

Get in-depth knowledge of a subject

4.8

(12 reviews)

Beginner level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Kennesaw State University
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Specialization - 4 course series

What you'll learn

Skills you'll gain

Category: 4. Understand why a shift away the cost accounting system is crucial for creating a customer centric organization
Category: 3. Understand how processes and legacy systems are key obstacles to implementing customer centricity
Category: 1. Understand the economic value of customer centricity
Category: 2. Understand the cumulative value of customer loyalty
Category: 5. Understand why the role of chief customer officer must be created at the corporate level to coordinate and integrate activities across products and business units

What you'll learn

Skills you'll gain

Category: 5. Understand why listening rather than telling is ultimately what matters for becoming a trusted advisor.
Category: 3. Learn why not all experts are capable of becoming trusted advisors
Category: 1. Understand how to be a deep generalist
Category: 2. Understand how a professional relationship is enhanced by a personal client relationship
Category: 4. Understand the importance of selfless independence

Managing Customer Expectations with Jagdish Sheth

Course 37 hours4.7 (14 ratings)

What you'll learn

Skills you'll gain

Category: 4. Learn from human resource functions how to shape customer expectations in the same way that HR shapes employee expectations
Category: 5. Understand why abandoning customers with unrealistic expectations improves the bottom line
Category: 2. Understand why customers’ attitudes are becoming more divergent
Category: 3. Understand why shaping customer expectations requires a unique skillset
Category: 1. Learn how to segment based on customer expectations

What you'll learn

Skills you'll gain

Category: 5. Understand why rules and regulations become necessary when customers have negative predispositions and lack desired behavior
Category: 1. Understand how to participate in social change
Category: 4. Understand how to identify customers with desired behavior but negative predispositions
Category: 3. Understand how to identify customers who have predispositions but no desired behavior
Category: 2. Understand how to effectively link corporate social responsibility and social causes

Instructor

Jagdish Sheth
Kennesaw State University
12 Courses2,725 learners

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