Kennesaw State University
Customer Centricity as Competitive Advantage - Jagdish Sheth

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Kennesaw State University

Customer Centricity as Competitive Advantage - Jagdish Sheth

Jagdish Sheth

Instructor: Jagdish Sheth

Gain insight into a topic and learn the fundamentals.
4.6

(14 reviews)

Beginner level

Recommended experience

10 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.6

(14 reviews)

Beginner level

Recommended experience

10 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Customer Centricity with Professor Jagdish Sheth Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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  • Develop job-relevant skills with hands-on projects
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There are 3 modules in this course

With growing global competition and the commodification of products, it is important to develop and nurture customer loyalty. While loyalty programs such as airline frequent flyer programs are good, what is needed is the reorganization of the company from a product centric to a customer centric company.

What's included

12 videos3 readings2 assignments2 discussion prompts

Customer centricity, while very useful, is very hard to implement. Internal processes and turf wars create obstacles for reorganizing from a product centric to a customer centric organization.

What's included

20 videos2 assignments

The purpose of business is to create real value for its customers. Customers seek three main values: performance value, price value, and service value. Therefore, if you offer a superior product at a price lower than the competition in a customer friendly manner, you will become a market leader.

What's included

42 videos1 reading2 assignments1 peer review

Instructor

Instructor ratings
4.6 (5 ratings)
Jagdish Sheth
Kennesaw State University
12 Courses3,526 learners

Offered by

Recommended if you're interested in Business Strategy

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