Qualitative Research Design and Methods for Public Health Specialization
Add Qualitative Methods to Your Research Toolkit!. Master Your Expertise in Research Design Data Collection & Data Analysis ft. MAXQDA Software
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What you will learn
Design a qualitative research project to respond to specific public health problems or questions.
Design strategies and instruments for qualitative data collection that are linked to study objectives and appropriate for the population of interest.
Define objectives for an analysis project using specific analytic tools and processes with MAXQDA software.
Evaluate qualitative research reports in public health or social and behavioral sciences.
Skills you will gain
About this Specialization
Applied Learning Project
Learners will complete the entire research cycle, including: defining a research problem and developing a qualitative design; conducting observations, interviews, and focus groups; and learning to use MAXQDA software to analyze textual data. Learners will also explore strategies for presenting research findings in professional settings.
No prior experience required.
No prior experience required.
There are 3 Courses in this Specialization
Qualitative Research Design
This course introduces qualitative research, compares and contrasts qualitative and quantitative research approaches, and provides an overview of qualitative methods for data collection. It outlines a step-by-step approach to qualitative research design that begins by identifying a public health topic of interest, works to hone in on a specific research problem, and then specifies research questions, objectives, and specific aims. The course emphasizes the iterative nature of research design in qualitative inquiry and highlights the importance of specifying a population of interest, an appropriate sampling strategy, and potential approaches to recruitment. It introduces the relationship between these considerations and key concepts such as saturation and transferability in qualitative research. Finally, the course considers ethical concerns specific to qualitative research and potential solutions. Learners of this course will not only be able to put what they learn into practice, but they'll also develop a portfolio of qualitative research materials for career advancement.
Qualitative Data Collection Methods
This course presents a detailed overview of qualitative methods of data collection, including observation, interviews, and focus group discussions. We will start with an in-depth overview of each method, explore how to plan for data collection, including developing data collection guides, and discuss techniques for managing data collection. For observation, we’ll focus on approaches with low levels of interaction with people and the environment (e.g. non-participant observation). We’ll talk about note-taking strategies, the use of observation guides, and approaches to writing up fieldnotes. For interviews, we’ll discuss development of effective question guides and demonstrate interviewing techniques. For focus group discussions, we’ll highlight moderation strategies and how to integrate activities into question guides to promote interaction in the group setting. Finally, we’ll briefly discuss the transcription process for recorded interviews and focus group discussions. Learners of this course will not only be able to put what they learn into practice, but they'll also develop a portfolio of qualitative research materials for career advancement.
Qualitative Data Analysis with MAXQDA Software
This course will introduce you to MAXQDA software for easier data analysis during the qualitative research process. You'll explore how to do memos, variables, segmentation, coding, and data reduction techniques all in this course!
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Emory University
Emory University, located in Atlanta, Georgia, is one of the world's leading research universities. Its mission is to create, preserve, teach and apply knowledge in the service of humanity.

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