Measure and Optimize Social Media Marketing Campaigns
Completed by ANGIE MELISSA BELTRAN MANTILLA
June 27, 2022
12 hours (approximately)
ANGIE MELISSA BELTRAN MANTILLA's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Presentations
- Category: Digital Marketing
- Category: Performance Reporting
- Category: Performance marketing
- Category: Return On Investment
- Category: Key Performance Indicators (KPIs)
- Category: Social Media Marketing
- Category: Campaign Management
- Category: A/B Testing
- Category: Online Advertising
- Category: Communication
- Category: Digital Advertising
