Attract and Engage Customers with Digital Marketing
Completed by Alexander Schaefer
April 18, 2023
14 hours (approximately)
Alexander Schaefer's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Keyword Research
- Category: Marketing Strategies
- Category: Search Engine Optimization
- Category: Customer Engagement
- Category: Web Analytics
- Category: Digital Marketing
- Category: Pay Per Click Advertising
- Category: Marketing
- Category: Advertising
- Category: Google Ads
- Category: Persona Development
- Category: Search Engine Marketing
