Digital Marketing: Customer Engagement Strategy
Completed by DANIEL DWIGHT LESLIE-LEE WALKER
August 8, 2020
12 hours (approximately)
DANIEL DWIGHT LESLIE-LEE WALKER's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Marketing Analytics
- Category: Content Creation
- Category: AI Personalization
- Category: Digital Marketing
- Category: Data Collection
- Category: Generative AI
- Category: Marketing Strategies
- Category: Content Strategy
- Category: Customer Engagement
- Category: Analytics
- Category: Social Media Content
- Category: MarTech
