Attract and Engage Customers with Digital Marketing
Completed by Jade Knox
February 6, 2025
14 hours (approximately)
Jade Knox's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Keyword Research
- Category: Web Analytics
- Category: Advertising
- Category: Digital Marketing
- Category: Marketing Strategies
- Category: Persona Development
- Category: Target Audience
- Category: Search Engine Marketing
- Category: Google Ads
- Category: Pay Per Click Advertising
- Category: Search Engine Optimization
- Category: Customer Engagement
