Measure and Optimize Social Media Marketing Campaigns
Completed by Christianah Ayejoto
January 3, 2024
12 hours (approximately)
Christianah Ayejoto's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Marketing Analytics
- Category: Social Media Marketing
- Category: Performance marketing
- Category: Presentations
- Category: Online Advertising
- Category: A/B Testing
- Category: Digital Advertising
- Category: Data Presentation
- Category: Data Analysis
- Category: Digital Marketing
- Category: Advertising Campaigns
- Category: Return On Investment
