Pontificia Universidad Católica de Chile
Escalamiento exitoso e Innovación en los Negocios
Pontificia Universidad Católica de Chile

Escalamiento exitoso e Innovación en los Negocios

Jorge Tarzijan
Paula Broitman

Instructors: Jorge Tarzijan

5,357 already enrolled

Gain insight into a topic and learn the fundamentals.
4.8

(133 reviews)

8 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.8

(133 reviews)

8 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace

Details to know

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Assessments

1 quiz, 5 assignments

Taught in Spanish

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There are 7 modules in this course

Escalamiento exitoso e Innovación en los Negocios

What's included

1 video2 readings

En este módulo se abordan los tipos de crecimiento y los diferentes mecanismos para lograrlo, profundizando en la estrategia de innovación en la empresa.

What's included

5 videos3 readings1 assignment

En este módulo se aborda la importancia de contar con un directorio en la empresa y las buenas prácticas que pueden adoptarse para alcanzar los objetivos estratégicos.

What's included

2 videos2 readings1 assignment

En este módulo se profundiza sobre el propósito empresarial, el gobierno corporativo y el rol del Director Ejecutivo en aspectos estratégicos, toma de decisiones, gestión y liderazgo de equipos, implementando un diseño organizacional coherente.

What's included

5 videos1 reading1 assignment

En este módulo se aborda cómo la estrategia y el modelo de negocio de la empresa influye en las decisiones financieras más importantes. Además, se recorren las buenas prácticas del manejo de las finanzas y cómo levantar capital para escalar el negocio.

What's included

7 videos1 reading1 assignment

En este módulo se abordan las distintas estrategias de marketing para escalar, resaltando la importancia de crear una marca valiosa para lograrlo. También, se analiza cómo las herramientas de marketing digital permiten llegar a los nuevos segmentos de clientes y fortalecer la marca.

What's included

3 videos1 reading1 quiz

En este último módulo se profundiza cómo ampliar la presencia en el extranjero y los aspectos a considerar para iniciar operaciones transfronterizas, logrando expandirse de manera efectiva.

What's included

3 videos1 reading1 assignment

Instructors

Instructor ratings
4.8 (41 ratings)
Jorge Tarzijan
Pontificia Universidad Católica de Chile
2 Courses8,981 learners
Paula Broitman
Pontificia Universidad Católica de Chile
2 Courses28,736 learners

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Recommended if you're interested in Business Strategy

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Learner reviews

Showing 3 of 133

4.8

133 reviews

  • 5 stars

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    11.27%

  • 3 stars

    2.25%

  • 2 stars

    0.75%

  • 1 star

    1.50%

JA
5

Reviewed on Jul 30, 2021

MM
5

Reviewed on Sep 21, 2022

HA
5

Reviewed on Nov 27, 2022

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