Meta

Gerenciamento de mídias sociais

Anke Audenaert

Instructor: Anke Audenaert

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
4.9

(20 reviews)

Beginner level

Recommended experience

12 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.9

(20 reviews)

Beginner level

Recommended experience

12 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Como estabelecer e gerenciar a presença nas redes sociais

  • Como criar uma marca, tom e voz para a presença nas redes sociais

  • Como gerenciar um calendário de conteúdo para a presença nas redes sociais

  • Como avaliar o desempenho do conteúdo nas redes sociais para iterar e otimizar o desempenho

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

8 assignments

Taught in Portuguese (Brazil)

See how employees at top companies are mastering in-demand skills

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Build your Marketing expertise

This course is part of the Marketing de Mídias Sociais do Meta Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Meta
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 4 modules in this course

Na semana 1, você aprenderá a estabelecer a presença de uma empresa nas mídias sociais e colocará o que aprendeu em prática. Além disso, aprenderá a criar uma marca usando a estrutura EPIC.

What's included

15 videos7 readings2 assignments1 peer review2 discussion prompts

Esta semana, você aprenderá os elementos de uma publicação e como criar publicações para empresas usando texto e imagens de maneira eficaz.

What's included

11 videos1 reading2 assignments1 peer review1 discussion prompt

Esta semana, você aprenderá a identificar o que publicar e a gerenciar o conteúdo. Você também aprenderá a moderar conversas nas mídias sociais e praticará a criação de um calendário de conteúdo.

What's included

14 videos3 readings2 assignments1 peer review1 discussion prompt

Esta semana, você aprenderá a avaliar e otimizar seus esforços de marketing de mídias sociais. Você praticará o uso de dados reais para melhorar suas publicações e otimizar seus esforços.

What's included

7 videos1 reading2 assignments1 discussion prompt

Instructor

Anke Audenaert
Meta
39 Courses726,921 learners

Offered by

Meta

Recommended if you're interested in Marketing

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4.9

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5

Reviewed on May 12, 2024

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5

Reviewed on Jul 11, 2022

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5

Reviewed on Mar 26, 2022

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