Pontificia Universidad Católica de Chile

Marketing Digital en Acción

Martin Meister

Instructor: Martin Meister

8,263 already enrolled

Gain insight into a topic and learn the fundamentals.
4.8

(75 reviews)

9 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.8

(75 reviews)

9 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace

Details to know

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Assessments

4 assignments

Taught in Spanish

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There are 4 modules in this course

En este módulo te invitamos a conocer los aspectos básicos para la creación de objetivos accionables, veremos cómo crear objetivos SMART y cómo fijarlos por medio del RACE.

What's included

5 videos5 readings1 assignment

En este módulo conocerás las claves para realizar una segmentación adecuada, las bases de segmentación que debes considerar y los criterios de efectividad en la segmentación.

What's included

4 videos7 readings1 assignment

En este módulo aprenderás a distinguir los tipos de contenido y los diferentes soportes para ellos. Verás los aspectos que debes considerar para la elección del tipo de contenido y conocerás las 3 H del contenido.

What's included

4 videos2 readings1 assignment

En este módulo podrás conocer la importancia de cada canal digital, así como sus ventajas y desventajas.

What's included

4 videos6 readings1 assignment1 plugin

Instructor

Instructor ratings
4.9 (20 ratings)
Martin Meister
Pontificia Universidad Católica de Chile
1 Course8,263 learners

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Recommended if you're interested in Marketing

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4.8

75 reviews

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LD
5

Reviewed on Nov 24, 2022

BM
5

Reviewed on Apr 30, 2024

MI
5

Reviewed on Mar 24, 2022

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