Northwestern University
Engagement & Nurture Marketing Strategies
Northwestern University

Engagement & Nurture Marketing Strategies

Randy Hlavac

Instructor: Randy Hlavac

54,633 already enrolled

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Gain insight into a topic and learn the fundamentals.
4.8

(1,176 reviews)

8 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
98%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.8

(1,176 reviews)

8 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
98%
Most learners liked this course

Details to know

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Assessments

3 assignments

Taught in English

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Build your subject-matter expertise

This course is part of the Social Media Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
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There are 4 modules in this course

In this module, you will learn the three social strategies being used by organizations today.

What's included

5 videos7 readings

In this module, you will learn the social engagement strategy. You will see how organizations are using it today, what metrics they use to gauge success, and a real-world best practice example.

What's included

10 videos4 readings1 assignment

In this module, you will learn the nurture marketing strategy. You will understand why landing pages are so important and how to effectively use a multimedia filter and focus blog to enable real-time marketing results.

What's included

9 videos2 readings1 assignment1 peer review

In this module, you will learn how to develop a filter and focus blog, create engaging content, and tips to be effective with it.

What's included

2 videos4 readings1 assignment

Instructor

Instructor ratings
4.7 (56 ratings)
Randy Hlavac
Northwestern University
13 Courses265,862 learners

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Recommended if you're interested in Marketing

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4.8

1,176 reviews

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Reviewed on Jun 27, 2016

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