Change Management Process: What Is It and Who Is It For?

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Learn what the change management process is, who benefits from it, and the types of change management roles, salaries, and certifications available in the field.

[Featured Image]:  Management team, meeting in a conference room, discussing the change management process within the organization.

Change management is a part of every business. With expectations and requirements to keep up with technology and regulations, businesses and organizations must constantly make changes and adjustments to their practices to keep business processes efficient and cost-effective. 

These changes need an effective strategy, planning, and management, which change management professionals are responsible for. Working in change management requires that you have excellent problem-solving abilities and workplace skills and love a challenge. It can be a rewarding career choice with a good career trajectory and multiple opportunities available. 

What is change management?

Change management is the process businesses and organizations use to implement changes by building and delivering effective change strategies. It includes reviewing reasons for change, implementing changes, and helping people adapt to these changes. This could be staff structure, introducing new technology, reducing costs, increasing profits, or a combination of these to reach a desired goal. 

Process of change management

The change management process refers to the stages involved in any change management strategy and its implementation. Having a strategy and steps helps transformations become successful and ensure that all factors are considered. 

For example, implementing new technology into a business will not just involve the technology change itself. It may affect staffing levels, require structural changes, new recruitment drives, or even redundancies. It may involve significant means for training and impact business costs. Change management processes are all-encompassing. The change management process breaks down into the following five steps:

1. Prepare for change.

This step involves understanding the necessary changes and preparing staff members and stakeholders for what’s to come. It’s an important part of the process, ensuring the change manager supports staff through any concerns and manages resistance by communicating the process and getting buy-in from employees.

2. Create a vision for change.

This stage is about creating the strategy to reach transformation once stakeholders have agreed to a change. Those involved set goals and delegate key performance indicators and tasks to the relevant parties. The change management team makes plans to account for possible problems and helps everyone understand their role in managing processes at each level. 

3. Implement changes. 

This step puts the change plans into action. Excellent management and communication are key here, and change managers need to make sure everyone is doing their duties and that employees are still happy and empowered, to ensure everything runs smoothly. 

4. Embed and solidify changes.

Once the changes have been made, it’s vital to make sure the transformation is in place so that staff members don’t slip back into old ways. This step ensures systems are in place to train staff and clarify new structures, workflows, and rewards. 

5. Review and analyze.

The final stage of the process is important to make sure that changes continue and are beneficial. Change managers review what worked and what didn’t work to make adjustments accordingly. 

Learn more about the challenges of change from the experts at the University of Pennsylvania:

4 Types of change management

Change can take many forms; therefore, you can take different approaches to a change management process. Four main categories of change include the following.

1. Anticipatory

Anticipatory change is when an organization makes changes in response to something expected to happen. For example, environmental concerns or new trends the organization wants to capitalize on can cause stakeholders to anticipate the need for change. 

2. Reactive

Reactive change happens in response to an event that impacts the business. This could be new industry regulations or changes to deal with a pandemic like COVID-19. 

3. Incremental

Incremental change is a series of changes, usually at a micro level, that adds up to wider overall changes. Examples include implementing a reward system, introducing new flexible working policies, or changing office hours. 

4. Strategic

Strategic changes are made at and filtered down from a higher level and impact the whole organization. An example of this would be a change in leadership or organizational structure. 

Situations that require a change management process

We need change management in an organization for a number of reasons. Common situations include:

  • Implementing new technology

  • Leadership or management turnover

  • Change in work culture

  • Mergers and acquisitions

  • Current processes are not working

  • Changes in staff and structure

  • A time of crisis

What does a change manager do?

Change management roles and responsibilities vary depending on the organization and the change that’s being implemented. In general, a change manager is responsible for the following:

  • Communicating and liaising with management and stakeholders to drive the project forward

  • Consulting with staff and relevant parties to manage resistance 

  • Creating and overseeing a strategy and timeline for change

  • Creating training materials to embed change into company culture

  • Helping managers implement change and navigate resistance

  • Managing project budgets

  • Managing the change process to ensure the process meets its objectives

  • Monitoring change and coordinating any activities to support the process

  • Producing progress reports to direct any future change initiatives 

Why choose a career in change management?

Change management roles offer challenges, flexibility, and excellent job prospects. Jobs in management analytics, which includes change management positions, are expected to grow by 50 per cent by 2028, which is faster than average, according to the Job Bank Canada [1]. Change managers typically work in an organization or independently in a consultancy capacity. 


Change management skills

Whether you’re looking for change management roles as an employee or a self-employed consultant, you need certain transferable skills and some specialist skills. These include:

  • Business management

  • Detail-oriented

  • Excellent communication with people at all levels

  • Leadership and management

  • Negotiation

  • Organization

  • Process improvement 

  • Proficiency with business management software 

  • Project management

  • Time management 

  • Training and coaching 

  • Trust and relationship building

Other change management roles

Various types of employees within an organization can be part of the change management team, depending on the business. Smaller companies may only have one or two people assigned to these responsibilities, while larger companies may hire a large team with specific roles. Examples of specific job titles devoted to change management and their average Canadian salaries as of February 2023 include:

  • Change management analyst: $84,066 [2

  • Change manager: $102,855 [3]

  • Organizational development consultant: $87,077[4

  • Organizational consultant: $81,743 [5

  • Organizational change manager: $89,576 [6]

How do you become a change manager?

When considering a career as a change manager, you will need experience, a bachelor's degree, and further qualifications or certifications to verify your credentials.

Bachelor's degree in business

To start your career in change management, a minimum requirement will typically be a bachelor's degree in a business-related field, such as business, business administration, human resources, or organizational psychology. 

Change management certifications and courses

In addition to a bachelor’s degree, any certifications or courses in project management or change management may boost your resume and verify your skills and knowledge in the field.  Many professional change management certifications are available. These may enhance your employability, especially if you don’t have much experience.

  • CMI Accredited Change Manager - Foundation

  • CMI Accredited Change Manager - Specialist

  • CMI Accredited Change Manager - Master

  • ACMP Certified Change Management Professional (CCMP)

  • MSI Change Management Specialist (CMS)

  • Change Guides Managing Change in an Agile World

  • Prosci Change Management Certification

You can also pursue professional certificate programs and courses designed to help you improve your change management skills. Some include:


Experience is essential to work in change management. Many professionals transitioning into this field have experience in at least a middle management role, where they learn how a business is structured and how to manage teams. It’s also possible to find work as a change agent, which may help you advance and gain knowledge and experience in managing change. 

Consider a master's degree. 

To really put yourself above your competition for change management roles, you might consider a master’s degree. An MBA is a great option, along with a master’s in organizational psychology. Some schools offer master’s degrees or graduate certificate in change management specifically. 

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Considering a career as a change manager?

A change management career can be exciting, rewarding, and varied with above-average employment prospects. Start your career journey with some foundational courses to understand change management and build up your knowledge. On Coursera consider Leading Transformations: Manage Change offered by Macquarie University and Removing Barriers to Change offered by the University of Pennsylvania.

Article sources


Job Bank Canada. “Management Analyst in Canada,” Accessed February 28, 2023. 

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