About this Course

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Beginner Level
Approx. 5 hours to complete
English
Subtitles: English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 5 hours to complete
English
Subtitles: English

Offered by

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University of Pennsylvania

Syllabus - What you will learn from this course

Week
1

Week 1

1 hour to complete

Module 1 - The Challenge of Change

1 hour to complete
3 videos (Total 19 min), 1 reading, 1 quiz
3 videos
Getting People to Change6m
The REDUCE Framework4m
1 reading
Module 1 Lecture Slides10m
1 practice exercise
Module 1 Quiz30m
Week
2

Week 2

1 hour to complete

Module 2 - Removing Reactance and Endowment

1 hour to complete
9 videos (Total 47 min), 1 reading, 1 quiz
9 videos
Need for Freedom and Autonomy4m
Provide a Menu3m
Ask, Don't Tell4m
Highlight a Gap8m
Endowment - Staying Put Feels Costless4m
Surface the Cost of Inaction6m
Burn the Ships5m
Frame New Things as Old4m
1 reading
Module 2 Lecture Slides10m
1 practice exercise
Module 2 Quiz30m
Week
3

Week 3

2 hours to complete

Module 3 - Overcoming Confirmation Bias and Uncertainty

2 hours to complete
10 videos (Total 69 min), 1 reading, 1 quiz
10 videos
Confirmation Bias6m
The Movable Middle6m
Ask for Less6m
Switch the Field to Find an Unsticking Point7m
Uncertainty - Easier to Try, More Likely to Buy7m
Harness Freemium10m
Shrink Upfront Costs8m
Drive Discovery4m
Make it Reversible7m
1 reading
Module 3 Lecture Slides10m
1 practice exercise
Module 3 Quiz30m
Week
4

Week 4

1 hour to complete

Module 4 - The Importance of Corroborating Evidence

1 hour to complete
5 videos (Total 24 min), 1 reading, 1 quiz
5 videos
Who Else to Involve3m
When to Space Corroborative Evidence Over Time2m
How to Best Deploy Scarce Resources When Trying to Change Minds on a Larger Scale6m
Course Conclusion5m
1 reading
Module 4 Lecture Slides10m
1 practice exercise
Module 4 Quiz30m

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