What does it mean to truly change something? How does one persuade others to change? How do we reduce roadblocks to change? In this course, you’ll learn about the barriers to change and how to become more effective in inspiring change within others and your organization. Professor Jonah Berger of the Wharton School has designed this course to help you understand the REDUCE framework, and shows you how to develop your skills of persuasion and influence. By the end of this course, you’ll know both the strengths and weaknesses of certain strategies for removing barriers in change, plus you'll learn how to leverage those strategies to achieve change in both business and in life.
Removing Barriers to ChangeUniversity of Pennsylvania
About this Course
Syllabus - What you will learn from this course
Module 1 - The Challenge of Change
Module 2 - Removing Reactance and Endowment
Module 3 - Overcoming Confirmation Bias and Uncertainty
Module 4 - The Importance of Corroborating Evidence
- 5 stars87.38%
- 4 stars10.72%
- 3 stars1.26%
- 2 stars0.63%
TOP REVIEWS FROM REMOVING BARRIERS TO CHANGE
Great course. Interesting insights. I would have loved to have a bit more depth and real life examples how to realize the REDUCE framework and how to combine different methods.
The course is amazing! I have learned a lot of new things and refreshed old ones. I have gained more insights than before! Can definitely recommend it!
Excellent, useful information to begin constructing a way to facilitate change. Explains why change is difficult to institute, and equips leaders to stategize.
Great course! I learned a lot that is applicable in my everyday work in sales and business development. I would recommend this course to anyone, even people that do not work in business.
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