What does it mean to truly change something? How does one persuade others to change? How do we reduce roadblocks to change? In this course, you’ll learn about the barriers to change and how to become more effective in inspiring change within others and your organization. Professor Jonah Berger of the Wharton School has designed this course to help you understand the REDUCE framework, and shows you how to develop your skills of persuasion and influence. By the end of this course, you’ll know both the strengths and weaknesses of certain strategies for removing barriers in change, plus you'll learn how to leverage those strategies to achieve change in both business and in life.
About this Course
University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
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TOP REVIEWS FROM REMOVING BARRIERS TO CHANGE
A great course on removing barriers to change and Professor Jonah Berger has an engaging way of delivering the course content. Unfortunately there are only two courses on here by Professor Berger.
Great course! I learned a lot that is applicable in my everyday work in sales and business development. I would recommend this course to anyone, even people that do not work in business.
Great course. Interesting insights. I would have loved to have a bit more depth and real life examples how to realize the REDUCE framework and how to combine different methods.
this course was very insightful, giving me new perspective on how to tackle problems , how to recognise those problems, how to change those negative problems to positive
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