What does it mean to truly change something? How does one persuade others to change? How do we reduce roadblocks to change? In this course, you’ll learn about the barriers to change and how to become more effective in inspiring change within others and your organization. Professor Jonah Berger of the Wharton School has designed this course to help you understand the REDUCE framework, and shows you how to develop your skills of persuasion and influence. By the end of this course, you’ll know both the strengths and weaknesses of certain strategies for removing barriers in change, plus you'll learn how to leverage those strategies to achieve change in both business and in life.
Removing Barriers to ChangeUniversity of Pennsylvania
About this Course
Syllabus - What you will learn from this course
Module 1 - The Challenge of Change
Module 2 - Removing Reactance and Endowment
Module 3 - Overcoming Confirmation Bias and Uncertainty
Module 4 - The Importance of Corroborating Evidence
- 5 stars87.14%
- 4 stars10.97%
- 3 stars1.25%
- 2 stars0.62%
TOP REVIEWS FROM REMOVING BARRIERS TO CHANGE
One of the best courses I have completed. The Professor shows his depth of knowledge about the topic with very relatable examples which make learning synchronous!
A lot of interesting points were explained by the instructor in an easy to understand and implement way. Very helpful and informative course.
Great course! I learned a lot that is applicable in my everyday work in sales and business development. I would recommend this course to anyone, even people that do not work in business.
Amazing class where you can understand why people are reluctant to change and how to make them change practically!
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