• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • C

    Coursera

    How to optimize your Instagram Business Profile

    Skills you'll gain: Instagram, Content Development and Management, Facebook, Content Strategy, Social Media, Social Media Marketing, Social Media Strategy, Target Audience, Branding

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    C

    California Institute of the Arts

    Fondamentaux de l’infographie

    Skills you'll gain: Typography, Infographics, Graphic and Visual Design, Computer Graphics, Visualization (Computer Graphics), Design, Graphic Design, Design Elements And Principles, Color Theory, Image Analysis, Adobe Creative Cloud, Creativity

    4.4
    Rating, 4.4 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    AI in Real Estate

    Skills you'll gain: Property and Real Estate, Real Estate, Fraud detection, Advanced Analytics, Predictive Analytics, Real Estate Transactions, Marketing Analytics, Responsible AI, Market Trend, Property Management, Marketing Strategies, Tensorflow, Lead Generation, Predictive Modeling, Artificial Intelligence, Business Valuation, Automation, Machine Learning, Internet Of Things, Risk Management

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Child Care as a Business

    Skills you'll gain: Business Planning, Working With Children, Business, Small Business Accounting, Tax Management, Policy Development, Parent Communication, Contract Management, Revenue Management, Budgeting, Insurance, Cost Estimation, Payment Processing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Introduction to Academic Research

    Skills you'll gain: Intellectual Property, Research, Research Methodologies, Personal Development, Research Design, Research and Design, Curiosity, Science and Research, Problem Solving, Persistence, Persuasive Communication, Time Management, Student Engagement, Goal Setting, Journals, Communication, Ethical Standards And Conduct, Strategic Thinking, Decision Making, Safety and Security

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    K

    KodeKloud

    Terraform for the Absolute Beginner with Hands-on Labs

    Skills you'll gain: Terraform, Infrastructure as Code (IaC), Cloud Infrastructure, DevOps, Cloud API, Configuration Management, Command-Line Interface, Software Versioning, Version Control

    4.9
    Rating, 4.9 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    ARM Cortex (STM32) Deep Dive: Mastering Embedded Systems

    Skills you'll gain: Embedded Software, Embedded Systems, Peripheral Devices, C (Programming Language), System Programming, Hardware Architecture, Data Structures, Debugging, Performance Tuning, Integrated Development Environments, Verification And Validation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    49 reviews

    Advanced · Course · 1 - 4 Weeks

  • C

    Coursera

    How to edit photos for Social media with Canva

    Skills you'll gain: Canva (Software), Photo Editing, Instagram, Social Media Content, Social Media, Content Creation, Social Media Marketing, Photography, User Accounts, Dashboard, Graphic Design

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Cómo Configurar una Campaña en Facebook Ads

    Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Instagram, Social Media Campaigns, Goal Setting, Social Media, Digital Advertising, Paid media, Social Media Marketing, Marketing Strategy and Techniques, Social Media Content, Content Creation

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    H

    Harvard Business Review

    Think Like a Leader

    Skills you'll gain: Business Modeling, Business Acumen, Business Strategy, Data-Driven Decision-Making, Decision Making, Competitive Analysis, Financial Statements, Leadership, Financial Analysis, Team Leadership, Critical Thinking

    4.9
    Rating, 4.9 out of 5 stars
    ·
    13 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    CompTIA Security+ SY0-701 Full Training Guide

    Skills you'll gain: Digital Forensics, Infrastructure as Code (IaC), Endpoint Security, Vulnerability Management, Risk Management, Cryptography, Cybersecurity, Cloud Computing Architecture, Network Security, Incident Response, Threat Management, Cloud Security, Threat Modeling, Risk Analysis, Business Risk Management, Encryption, Cyber Security Policies, Identity and Access Management, Secure Coding, Cyber Threat Intelligence

    4.4
    Rating, 4.4 out of 5 stars
    ·
    17 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Project Approaches, Lifecycles, and Agile Implementation

    Skills you'll gain: Agile Project Management, Agile Methodology, Kanban Principles, Lean Methodologies, Agile Product Development, Project Management Life Cycle, Scaled Agile Framework, Workflow Management, Sprint Planning, Project Planning, Backlogs, Change Management, Sprint Retrospectives, Team Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    46 reviews

    Intermediate · Course · 1 - 4 Weeks

Searches related to marketing fundamentals

fundamentals of digital marketing
social media and digital marketing fundamentals
digital marketing fundamentals
fundamentals of marketing
fundamentals of marketing strategy
marketing mix fundamentals
google fundamentals of digital marketing
google digital garage – fundamentals of digital marketing
1…235236237…391

In summary, here are 10 of our most popular marketing fundamentals courses

  • How to optimize your Instagram Business Profile: Coursera
  • Fondamentaux de l’infographie: California Institute of the Arts
  • AI in Real Estate: AI CERTs
  • Child Care as a Business: The State University of New York
  • Introduction to Academic Research: University of California, Davis
  • Terraform for the Absolute Beginner with Hands-on Labs: KodeKloud
  • ARM Cortex (STM32) Deep Dive: Mastering Embedded Systems: EDUCBA
  • How to edit photos for Social media with Canva: Coursera
  • Cómo Configurar una Campaña en Facebook Ads : Coursera
  • Think Like a Leader: Harvard Business Review

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok