Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Alex Genadinik
Skills you'll gain: AI Personalization, Video Production, Video Editing, Content Creation, Artificial Intelligence, Animations, Multimedia, TikTok, Natural Language Processing, Scripting
Mixed · Course · 1 - 4 Weeks

University of Illinois at Urbana-Champaign
Skills you'll gain: Data Storytelling, Process Improvement, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Management Accounting, Risk Management, Machine Learning Algorithms, Corporate Tax, Team Leadership, Social Determinants Of Health, Marketing Analytics, Financial Auditing, Data Visualization, Descriptive Statistics, Business Strategy, Variance Analysis, Generative AI, Financial Market
Credit offered
Graduate Certificate · 6 - 12 Months

Skills you'll gain: Excel Formulas, Data Storytelling, Microsoft Excel, Dashboard, Pivot Tables And Charts, Power BI, Data-Driven Decision-Making, Microsoft Copilot, Spreadsheet Software, Data Literacy, Data Presentation, Data Visualization Software, Generative AI, Data Visualization, Data Analysis, Business Intelligence, Data Processing, Data Collection, Interactive Data Visualization, Business Metrics
Beginner · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Press Releases, Strategic Communication, Media Relations, Public Relations, Marketing and Public Relations, Media and Communications, Crisis Management, Marketing Communications, Corporate Communications, Corporate Sustainability, Brand Strategy, Brand Management, Storytelling, Branding, Business Ethics, Social Media, Communication Strategies, Persuasive Communication, Professional Networking, Writing
Beginner · Specialization · 3 - 6 Months

Alex Genadinik
Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Web Analytics, Auditing, Content Strategy, WordPress, HTML and CSS, Content Management, Performance Improvement
Mixed · Course · 3 - 6 Months

Skills you'll gain: Apache Kafka, JUnit, Spring Boot, Unit Testing, Integration Testing, Data Pipelines, Restful API, Event-Driven Programming, Encryption, Distributed Computing
Intermediate · Course · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Stakeholder Analysis, Global Marketing, Sustainable Business, Virtual Teams, Diversity Marketing, Business Ethics, Corporate Sustainability, Cultural Sensitivity, Cultural Diversity, Environmental Social And Corporate Governance (ESG), Workplace inclusivity, Intercultural Competence, Consumer Behaviour, Branding, Decision Making, Market Analysis, Diversity Awareness, Cultural Responsiveness, Sustainable Development, Culture
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Logical Operations
Skills you'll gain: Adobe Illustrator, Adobe Creative Cloud, Graphic and Visual Design, Graphic Design, Creative Design, Graphic and Visual Design Software, Graphical Tools, Color Theory, Typography, Document Management, Design Strategies, User Interface (UI), Productivity Software
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Sales Territory Management, Enterprise Sales, Cold Calling, Lead Generation, Selling Techniques, Sales Training, B2B Sales, Sales Management, Sales, AI Personalization, Responsible AI, Sales Prospecting, Sales Enablement, Consultative Selling, Generative AI Agents, Sales Pipelines, Customer Relationship Management, Business Process, Business Strategy, Customer Engagement
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: MLOps (Machine Learning Operations), Model Evaluation, Key Performance Indicators (KPIs), Business Metrics, Performance Analysis, Performance Measurement, Responsible AI, Test Execution Engine, Performance Metric, Test Automation, Feature Engineering, Verification And Validation, Content Performance Analysis, Machine Learning, Data Ethics, Quality Assessment, Gap Analysis, Cost Benefit Analysis, Research Design, Quantitative Research
Intermediate · Course · 1 - 4 Weeks

LearnQuest
Skills you'll gain: Sales Presentation, Influencing, Persuasive Communication, Intercultural Competence, Virtual Teams, Storytelling, Behavioral Economics, Business Research, Value Propositions, Active Listening, Market Research, Empathy & Emotional Intelligence, Sales Pipelines, Marketing Psychology, Digital Communications, Collaboration, Customer Relationship Management (CRM) Software, Stakeholder Management, Strategic Communication, Cross-Functional Collaboration
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Generative AI, Prompt Engineering Tools, Miro AI, Financial Accounting, Cash Flow Forecasting, Accounting, Risk Analysis, Cash Flows, Data Processing
Beginner · Course · 1 - 4 Weeks