Customer segmentation courses can help you learn demographic analysis, psychographic profiling, and behavioral segmentation strategies. You can build skills in data interpretation, targeted marketing, and customer journey mapping. Many courses introduce tools like Google Analytics and customer relationship management (CRM) software, that support analyzing customer data and implementing effective segmentation strategies.

Skills you'll gain: Apache Hadoop, Apache Hive, Apache Spark, Big Data, Data Pipelines, Data Import/Export, Data Integration, Data Processing, Relational Databases, File Systems, Command-Line Interface, Configuration Management, Software Installation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Management, Email Marketing, Advertising Campaigns, Campaign Management, Social Media, Customer Insights, Professional Networking, Professional Development
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Google Gemini, Google Cloud Platform, Customer Analysis, Generative AI, Marketing Analytics, Analytics, Advanced Analytics, Customer Insights, Data-Driven Decision-Making, Data Analysis, Predictive Modeling, Forecasting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Gemini, Google Cloud Platform, Generative AI, Marketing Analytics, Customer Insights, Analytics, Large Language Modeling, Business Intelligence, Predictive Analytics, Forecasting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Advertising Campaigns, Target Audience, Facebook, Online Advertising, Marketing Strategies, Social Media, Marketing Analytics, Customer Insights, Social Media Marketing, Marketing Budgets
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Test Tools, Test Engineering, System Testing, Application Programming Interface (API), Test Planning, User Acceptance Testing (UAT), Acceptance Testing, Testability
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Governance, Talent Management, Competitive Analysis, Sales Operations, Sales Management, Sales Strategy, Sales, Market Share, Sales Enablement, Organizational Structure, Workforce Planning, Performance Improvement, Performance Measurement, Operational Excellence, Talent Acquisition, Strategic Marketing, Compensation Strategy, Brand Strategy, Revenue Management, Disaster Recovery
Mixed · Course · 1 - 4 Weeks

Banco Interamericano de Desarrollo
Skills you'll gain: Digital Transformation, Talent Management, User Centered Design, Data Integration, Project Design, Cybersecurity, User Experience Design, Process Design, Data Management, Governance, Technology Strategies, Program Evaluation, Interoperability, Communication Strategies
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Google Analytics, Digital Marketing, Search Engine Marketing, Paid media, Web Analytics, Web Analytics and SEO, Online Advertising, Digital Advertising, Marketing Effectiveness, A/B Testing, Applied Machine Learning, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML)
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Metadata Management, Data Pipelines, Data Migration, Google Cloud Platform, Extract, Transform, Load, Data Lakes, Big Data, Apache Airflow, Data Integration, Data Management, Cloud Storage, Data Transformation, Automation, Serverless Computing
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Gemini, Generative AI, Customer Relationship Management, Google Cloud Platform, Business Workflow Analysis, Big Data, Artificial Intelligence and Machine Learning (AI/ML), SQL, Predictive Analytics, Python Programming, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Large Language Modeling, LLM Application, ChatGPT, Application Programming Interface (API), Development Environment, AI Personalization, Generative AI, Persona (User Experience), User Interface (UI), Authentications
Advanced · Professional Certificate · 1 - 4 Weeks