Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Google Gemini, Generative AI, Google Cloud Platform, Customer Relationship Management, Predictive Modeling, SQL, Big Data, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Model Evaluation, Python Programming
Intermediate · Course · 1 - 4 Weeks
Universidad de Palermo
Skills you'll gain: Key Performance Indicators (KPIs), Strategic Marketing, Human Capital, Human Resource Strategy, Marketing, Strategic Leadership, Strategic Decision-Making, Organizational Strategy, Customer Relationship Management, Human Resources Management and Planning, Leadership and Management, Talent Management, Enterprise Resource Planning, Marketing Management, Branding, Technical Management, Business Technologies, Marketing Planning, Marketing Strategies, Brand Strategy
Credit offered
Mastertrack · 6 - 12 Months

Google Cloud
Skills you'll gain: Google Gemini, Generative AI, Big Data, Customer Relationship Management, SQL, Artificial Intelligence and Machine Learning (AI/ML), Data Processing, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Marketing Analytics, Generative AI, Customer Analysis, Customer Insights, Big Data, Forecasting, Predictive Analytics, Data Analysis, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Account Strategy, Financial Management, Key Performance Indicators (KPIs), Account Management, Budgeting, Customer Data Management, Customer Analysis, Data Integrity, Performance Analysis, Analytics, Data-Driven Decision-Making, Strategic Decision-Making, Power BI, Data Analysis, Financial Analysis, Data Management, AI Enablement, Microsoft Excel, Data Collection, Microsoft Copilot
Advanced · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Driving engagement, Collaboration, Cooperation, Smart Goals
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Customer Relationship Management, Generative AI, Applied Machine Learning, Big Data, Predictive Modeling, Query Languages, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Solution Selling, Consultative Selling, Negotiation, Business Ethics, Contract Negotiation, Sales Prospecting, Prospecting and Qualification, Account Management, Account Strategy, Ethical Standards And Conduct, Price Negotiation, Responsible AI, Customer Relationship Management, Data Ethics, Relationship Building, Lead Generation, Stakeholder Management, Customer Data Management, Regulatory Requirements, Data-Driven Decision-Making
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: AI Personalization, Personalized Service, Customer Engagement, Customer experience improvement, Customer Relationship Management (CRM) Software, Customer Retention, Sales Strategy, Customer Relationship Management, Workflow Management, Sales, Customer Insights, Customer Data Management, AI Enablement, AI Workflows, Microsoft Copilot, Predictive Analytics, Debugging, Data Ethics, Responsible AI, Trend Analysis
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Google Gemini, Marketing Strategies, Customer Analysis, Big Data, Forecasting, Customer Insights, Predictive Analytics, Analytics, Target Audience, Data Analysis, Marketing Analytics, Artificial Intelligence, Google Cloud Platform, Generative AI
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Gemini, Marketing Analytics, Analytics, Customer Analysis, Generative AI, Data Analysis, Analytical Skills, Customer Insights, Google Cloud Platform, Customer Data Management, Marketing Strategies, Predictive Modeling, Forecasting
Beginner · Course · 1 - 4 Weeks
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Systems Thinking, Reinforcement Learning, Data Storytelling, Unsupervised Learning, Deep Learning, Computer Vision, Predictive Modeling, MLOps (Machine Learning Operations), Time Series Analysis and Forecasting, Marketing Analytics, Data-Driven Decision-Making, Logistic Regression, Cash Flows, Business Analysis, Dashboard, Pandas (Python Package), Simulations, Natural Language Processing, Operations Research
Earn a degree
Degree · 1 - 4 Years