Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Coursera
Skills you'll gain: Content Performance Analysis, Social Media Content, Social Media Marketing, Social Media Management, Social Media, Scheduling, Digital Marketing, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Exploratory Data Analysis, Customer Analysis, Market Analysis, Marketing Analytics, Market Research, Customer Insights, Big Data, Analytics, Target Market, Data Analysis, Target Audience, R Programming, Unsupervised Learning, Data-Driven Decision-Making, Machine Learning Algorithms, Statistical Modeling, Consumer Behaviour, Data Visualization
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Retail Management, Case Studies, Competitive Analysis, Market Analysis, Strategic Planning, Business Strategy, Business Priorities, Business Management, Milestones (Project Management), Organizational Strategy, Spatial Data Analysis
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Social Media Marketing, Social Media Campaigns, Social Media Content, Social Media, Facebook, Marketing Materials, Data Visualization, Graphic Design, Content Creation, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Internet Of Things, Natural Language Processing, Telecommunications, Artificial Intelligence and Machine Learning (AI/ML), Automation, Network Performance Management, Network Monitoring, Data Pipelines, Generative AI Agents, Generative AI, Wireless Networks, Artificial Intelligence, Emerging Technologies, Network Architecture, Digital Communications, Computer Networking, Network Protocols, Responsible AI, Communication, System Design and Implementation
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Jupyter, Microsoft Excel, Spreadsheet Software, Project Schedules, Data Import/Export, Data Visualization Software, Python Programming, Email Automation, Data Literacy, Data Structures, Data Manipulation
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Slack (Software), Collaborative Software, Productivity Software, Business Software, Systems Integration, Business Communication, Team Management, User Accounts, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

Board Infinity
Skills you'll gain: Agile Methodology, Product Strategy, Product Design, Market Analysis, Target Market, Stakeholder Communications, Portfolio Management, Decision Making, Data Analysis, Technical Communication, Communication, Innovation, Complex Problem Solving, Key Performance Indicators (KPIs), Prioritization
Beginner · Specialization · 1 - 3 Months

EDUCBA
Skills you'll gain: Object Oriented Programming (OOP), Java Programming, File I/O, Application Development, Computer Programming, User Interface (UI), Programming Principles, Databases, System Design and Implementation, Integrated Development Environments, SQL, Data Validation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Salesforce Development, Salesforce, Visualforce, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Data Quality, Customer Relationship Management (CRM) Software, Predictive Analytics, Email Automation, Data Management, ChatGPT, Data Capture, Generative AI, Business Ethics
Intermediate · Course · 1 - 3 Months

University of Glasgow
Skills you'll gain: Innovation, Market Research, Strategic Leadership, Business Transformation, Leadership Development, Business Leadership, Competitive Analysis, Leadership, Organizational Leadership, Business Modeling, Business Strategy, Strategic Decision-Making, Leadership and Management, Business Planning, Corporate Strategy, Digital Transformation, Growth Strategies, Business, Business Management
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Data Visualization Software, Tableau Software, Data Visualization, Data Analysis, Geospatial Mapping, Data Storytelling, Business Analytics, Data Presentation, Advanced Analytics, Spatial Analysis, Marketing Analytics, Data Science, Data Manipulation, Forecasting
Advanced · Course · 1 - 4 Weeks