Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Skills you'll gain: Business Strategy, Contingency Planning, Business Planning, Organizational Strategy, Strategic Decision-Making, Competitive Analysis, Strategic Leadership, Business Analysis, Portfolio Management, Analysis, Market Analysis, Risk Analysis, Strategic Prioritization, Resource Allocation, Growth Strategies, Market Dynamics
Beginner · Course · 1 - 3 Months

University of Illinois at Urbana-Champaign
Skills you'll gain: Data Storytelling, Process Improvement, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Management Accounting, Risk Management, Machine Learning Algorithms, Corporate Tax, Team Leadership, Social Determinants Of Health, Marketing Analytics, Financial Auditing, Data Visualization, Descriptive Statistics, Business Strategy, Variance Analysis, Generative AI, Financial Market
Credit offered
Graduate Certificate · 6 - 12 Months

Skills you'll gain: Partnership Accounting, International Financial Reporting Standards, Financial Reporting, Specialized Accounting, Financial Accounting, Accounting, Financial Statements, Tax Laws, Regulatory Requirements, Organizational Structure, Regulation and Legal Compliance, Commercial Laws
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Amazon Web Services, AWS Identity and Access Management (IAM), Serverless Computing, Cloud Security, Amazon Elastic Compute Cloud, Load Balancing, Database Management, Cloud Management, Amazon CloudWatch, Scalability, Cloud Computing, Amazon S3, Cloud Infrastructure, Virtual Networking, General Networking, Network Security
Beginner · Course · 1 - 3 Months

Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Prompt Engineering, Keyword Research, Blogs, Search Engine Optimization, Content Creation, Generative AI, Web Content, Editing, Writing and Editing
Beginner · Course · 1 - 4 Weeks

Logical Operations
Skills you'll gain: Team Management, Team Leadership, Leadership and Management, People Management, Team Building, Staff Management, Team Motivation, Teamwork, Delegation Skills, Conflict Management, Leadership, Communication, Problem Solving, Interpersonal Communications, Leadership Development, Business Leadership, Employee Coaching, Creative Problem-Solving, Coaching, Personal Development
Mixed · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Influencing, Active Listening, Communication, Communication Strategies, Persuasive Communication, Verbal Communication Skills, Leadership, Interpersonal Communications, Business Communication, Strategic Communication, Relationship Building, Trustworthiness, Initiative and Leadership, Professional Networking, Innovation, Growth Mindedness, Adaptability, Personal Development, Optimism, Self-Awareness
Beginner · Specialization · 3 - 6 Months

Meta
Skills you'll gain: Data Management, Descriptive Statistics, Data Collection, Data Governance, Data Visualization, Key Performance Indicators (KPIs), Marketing Analytics, Information Privacy, Business Analytics, Analytics, Statistical Hypothesis Testing, Data Processing, Data Analysis, Statistical Inference, Data Visualization Software, Spreadsheet Software, Pandas (Python Package), Matplotlib, Python Programming, SQL
Beginner · Professional Certificate · 3 - 6 Months

University of Illinois at Urbana-Champaign
Skills you'll gain: Data Storytelling, Process Improvement, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Management Accounting, Risk Management, Machine Learning Algorithms, Corporate Tax, Team Leadership, Social Determinants Of Health, Marketing Analytics, Financial Auditing, Data Visualization, Descriptive Statistics, Business Strategy, Variance Analysis, Generative AI, Financial Market
Credit offered
Graduate Certificate · 6 - 12 Months

Skills you'll gain: Prompt Engineering, AI Personalization, Personalized Service, Customer Engagement, Customer experience improvement, Customer Relationship Management (CRM) Software, Customer Retention, Selling Techniques, Customer Relationship Management, Sales Process, Sales Presentations, Verbal Communication Skills, Sales Prospecting, Microsoft Copilot, Sales Enablement, Calendar Management, Sales Strategy, Business Process Automation, Data Ethics, General Sales Practices
Advanced · Professional Certificate · 3 - 6 Months

Skills you'll gain: Exploratory Data Analysis, Logistic Regression, Supervised Learning, Applied Machine Learning, Model Evaluation, Data Modeling
Intermediate · Course · 1 - 3 Months