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    • Marketing Fundamentals

    Marketing Fundamentals Courses Online

    Explore marketing fundamentals for business growth. Learn about market analysis, targeting, positioning, and the marketing mix.

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    Explore the Marketing Fundamentals Course Catalog

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Creating a Differential Competitive Advantage -Jagdish Sheth

      Skills you'll gain: Branding, Brand Marketing, Global Marketing, Brand Strategy, Target Market, Brand Management, Strategic Marketing, Brand Awareness, Marketing, Digital Advertising, Brand Loyalty, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Value Propositions, MarTech, Business Strategy, Advertising, Business

      Beginner · Specialization · 1 - 3 Months

    • C

      Coursera Project Network

      Getting Started with Facebook Pixel

      Skills you'll gain: Target Audience, Social Media Marketing, Social Media Campaigns, Online Advertising, Social Media, Web Analytics

      4.2
      Rating, 4.2 out of 5 stars
      ·
      22 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Create a Brand Awareness Survey in Qualtrics

      Skills you'll gain: Brand Awareness, Market Research, Strategic Marketing, Branding, Marketing Strategies, Marketing, Brand Management, Research, User Research

      5
      Rating, 5 out of 5 stars
      ·
      11 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      S

      S.P. Jain Institute of Management and Research

      Strategic Brand Management

      Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Product Lifecycle Management, Strategic Marketing, Marketing Management, Integrated Marketing Communications, Market Share, Value Propositions, Portfolio Management, Competitive Analysis, Business Metrics, Consumer Behaviour, Storytelling

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      E

      ESSEC Business School

      L'entrepreneuriat social: faire son business plan

      Skills you'll gain: Business Modeling, Market Research, Business Planning, Entrepreneurship, Key Performance Indicators (KPIs), Marketing, Performance Measurement, Sustainability Reporting, Stakeholder Engagement, Target Market, Customer Analysis, Business Strategy, Needs Assessment, Goal Setting, Governance, Financial Planning

      4.5
      Rating, 4.5 out of 5 stars
      ·
      122 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Technion - Israel Institute of Technology

      Startup Entrepreneurship

      Skills you'll gain: Ideation, Innovation, Business Planning, Brainstorming, Creative Problem-Solving, Creative Thinking, Value Propositions, Design Thinking, Creativity, Entrepreneurship, Team Building, Operations Management, Resourcefulness, Problem Solving, Visionary, Business Strategy, Strategic Thinking, Initiative and Leadership, Market Research, Business Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Investments II: Lessons and Applications for Investors

      Skills you'll gain: Investments, Portfolio Management, Finance, Return On Investment, Behavioral Economics, Equities, Financial Market, Asset Management, Performance Analysis, Income Tax, Decision Making, Benchmarking

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      879 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Create a services customer satisfaction process

      Skills you'll gain: Customer Service, Customer experience strategy (CX), Customer Analysis, Process Mapping, Customer Insights, Process Design, Customer Support, Cross-Channel Marketing, Marketing Operations, Business Process, Web Analytics, Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      36 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      Universidad Austral

      Compra programática de medios: Publicidad online en tiempo real

      Skills you'll gain: Media Buying, Digital Media Strategy, Paid media, Online Advertising, Marketing Effectiveness, Contextual Advertising, Media Planning, Digital Advertising, Advertising, Marketing Strategies, Advertising Campaigns, Business Metrics, Key Performance Indicators (KPIs), Bidding, Communication Strategies, Marketing Budgets, Data Integration, Customer Data Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      183 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Implicaciones estratégicas de la marca

      Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Awareness, Brand Loyalty, Strategic Marketing, Strategic Partnership, Organizational Strategy, Business Strategy, Marketing Strategies, Customer experience improvement, Growth Strategies, Strategic Communication, Market Share, New Business Development, Consumer Behaviour, User Experience, Product Lifecycle Management, Competitive Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      58 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Advanced Embedded Linux Development

      Skills you'll gain: Agile Methodology, Scrum (Software Development), System Programming, Embedded Software, Software Testing, Embedded Systems, Linux, Agile Software Development, Software Development Methodologies, Docker (Software), Git (Version Control System), Containerization, Linux Commands, Unix, Shell Script, C++ (Programming Language), Debugging, File Systems, IBM WebSphere MQ, Operating Systems

      4.3
      Rating, 4.3 out of 5 stars
      ·
      147 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Annual Campaigns: Building a Case for Support

      Skills you'll gain: Fundraising, Campaign Management, Direct Marketing, Target Audience, Email Marketing, Telemarketing, Lead Generation, Event Management, Relationship Building, Data-Driven Decision-Making, Cross-Channel Marketing, Communication Strategies

      4.2
      Rating, 4.2 out of 5 stars
      ·
      51 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing fundamentals courses

    • Creating a Differential Competitive Advantage -Jagdish Sheth: Kennesaw State University
    • Getting Started with Facebook Pixel: Coursera Project Network
    • Create a Brand Awareness Survey in Qualtrics: Coursera Project Network
    • Strategic Brand Management: S.P. Jain Institute of Management and Research
    • L'entrepreneuriat social: faire son business plan: ESSEC Business School
    • Startup Entrepreneurship: Technion - Israel Institute of Technology
    • Investments II: Lessons and Applications for Investors: University of Illinois Urbana-Champaign
    • Create a services customer satisfaction process: Coursera Project Network
    • Compra programática de medios: Publicidad online en tiempo real: Universidad Austral
    • Implicaciones estratégicas de la marca: Tecnológico de Monterrey

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