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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


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    Interactive Brokers

    Sector Investing

    Skills you'll gain: Investments, Portfolio Management, Risk Management, Equities, Market Trend, Performance Analysis, Stock Rotation, Business Economics, Market Dynamics, Market Analysis

    Beginner · Course · 1 - 4 Weeks

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    Packt

    Nmap for Penetration Testing: From Beginner to Advanced

    Skills you'll gain: OSI Models, TCP/IP, Vulnerability Scanning, General Networking, Network Protocols, Cyber Security Assessment, Network Security, Network Monitoring, Network Administration, Vulnerability Assessments, Firewall, Performance Tuning, Threat Detection, Network Analysis, Scripting, System Configuration

    Intermediate · Course · 1 - 3 Months

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    Pearson

    Introduction to Transformer Models for NLP: Unit 2

    Skills you'll gain: Prompt Engineering, Large Language Modeling, Natural Language Processing, Generative AI, Transfer Learning, Embeddings, Data Preprocessing, Model Evaluation

    Intermediate · Course · 1 - 4 Weeks

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    Packt

    Adobe InDesign Masterclass

    Skills you'll gain: Adobe InDesign, Layout Design, Color Theory, Multimedia, Typography, Graphic Design, Design, Graphic and Visual Design Software, Design Elements And Principles, Style Guides, Document Management, Digital Publishing

    Beginner · Course · 1 - 3 Months

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    U

    University of Virginia

    Les bases de la stratégie d’entreprise

    Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Analysis, Business Planning, Organizational Strategy, Business Analysis, Market Analysis, Business Acumen, Market Dynamics

    Beginner · Course · 1 - 4 Weeks

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    University of Pennsylvania

    The Business of Ideas: IP in the Real World

    Skills you'll gain: Intellectual Property, Case Studies, Law, Regulation, and Compliance, Case Law, Legal Strategy, Commercial Laws, Creativity, Legal Research, Emerging Technologies, Market Analysis, Technology Strategies, Music

    Mixed · Course · 1 - 4 Weeks

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    Microsoft

    Intro to Natural Language Processing in Microsoft Azure

    Skills you'll gain: Text Mining, Natural Language Processing, Microsoft Azure, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Unstructured Data, Analytics, Application Development, Virtual Machines

    Beginner · Course · 1 - 4 Weeks

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    Skillshare

    Notion for Beginners: Build Powerful Dashboards & Databases

    Skills you'll gain: Dashboard, Timelines, Database Management, Databases, Project Schedules, Data Visualization, Calendar Management, Workflow Management, Information Architecture, Kanban Principles, Collaborative Software, Content Development and Management

    Mixed · Course · 1 - 3 Months

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    C

    Coursera

    OpenCL Programming

    Skills you'll gain: Distributed Computing, Scalability, Performance Tuning, C++ (Programming Language), System Programming, Computer Architecture, Cross Platform Development, Hardware Architecture, Application Development, Algorithms, C (Programming Language), Development Environment

    Beginner · Course · 1 - 4 Weeks

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    Automatic Data Processing, Inc. (ADP)

    Evaluating Candidates and Managing the Offer Process

    Skills you'll gain: Compensation and Benefits, Full Cycle Recruitment, Negotiation, Talent Recruitment, Interviewing Skills, Presentations, Constructive Feedback, Verbal Communication Skills, Professional Networking, Employee Onboarding, Relationship Building

    Beginner · Course · 1 - 4 Weeks

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    Skillshare

    Using AI & ChatGPT for Content: Strategy & SEO

    Skills you'll gain: Content Strategy, Search Engine Optimization, Content Creation, Keyword Research, Digital Content, Content Marketing, Social Media Content, Target Audience, ChatGPT, Web Analytics and SEO, Video Production, Prompt Engineering, Workflow Management

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    YouTube Analytics: Optimize Performance

    Skills you'll gain: Benchmarking, Search Engine Optimization, Content Performance Analysis, Keyword Research, Marketing Analytics, Key Performance Indicators (KPIs), Performance Analysis, Web Analytics and SEO, Performance Measurement, Content Strategy, Performance Improvement, Driving engagement, Trend Analysis, Customer Insights

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Sector Investing: Interactive Brokers
  • Nmap for Penetration Testing: From Beginner to Advanced: Packt
  • Introduction to Transformer Models for NLP: Unit 2: Pearson
  • Adobe InDesign Masterclass: Packt
  • Les bases de la stratégie d’entreprise: University of Virginia
  • The Business of Ideas: IP in the Real World: University of Pennsylvania
  • Intro to Natural Language Processing in Microsoft Azure: Microsoft
  • Notion for Beginners: Build Powerful Dashboards & Databases: Skillshare
  • OpenCL Programming: Coursera
  • Evaluating Candidates and Managing the Offer Process: Automatic Data Processing, Inc. (ADP)

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