About this Course

Flexible deadlines
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Shareable Certificate
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100% online
Start instantly and learn at your own schedule.
Beginner Level

Approx. 9 hours to complete
French

What you will learn

  • Comment utiliser les outils d’analyse SWOT, concurrentielle et environnementale

  • Comment évaluer la structure d’un secteur et comment la dynamique concurrentielle d’un secteur a une incidence sur la rentabilité

  • Comment effectuer une analyse des capacités et comment utiliser cette analyse pour guider la prise de décision

  • Comment analyser les avantages et désavantages de quatre positions concurrentielles génériques

Skills you will gain

AssetDecision-MakingstrategyCompetitiveness
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level

Approx. 9 hours to complete
French

Offered by

Placeholder

University of Virginia

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

Introduction à l’analyse stratégique

2 hours to complete
11 videos (Total 48 min), 5 readings, 1 quiz
Week
2

Week 2

2 hours to complete

Analyser la structure du secteur

2 hours to complete
10 videos (Total 66 min), 1 reading, 1 quiz
Week
3

Week 3

1 hour to complete

Analyser les capacités de l’entreprise

1 hour to complete
8 videos (Total 43 min), 1 reading, 1 quiz
Week
4

Week 4

4 hours to complete

Déterminer le positionnement concurrentiel

4 hours to complete
7 videos (Total 40 min), 3 readings, 3 quizzes

Frequently Asked Questions

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