About this Course

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Shareable Certificate
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Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 15 hours to complete
Chinese (Simplified)
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 15 hours to complete
Chinese (Simplified)

Offered by

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Peking University

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真格基金

Syllabus - What you will learn from this course

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Week
1

Week 1

7 hours to complete

Starting a company 创业前要做的准备

7 hours to complete
14 videos (Total 261 min), 1 reading, 4 quizzes
14 videos
坚持核心价值观提升自身领导力7m
价值观+品格=巨大的领导力10m
吸引追随者的卓越领导品质11m
西点军校的办学理念与稻盛和夫的经营理念9m
团队的重要性(一)26m
团队的重要性(二)18m
团队的重要性(三)26m
初创团队的招聘与留人(一)28m
初创团队的招聘与留人(二)32m
文化的起源与意义17m
如何构建企业文化42m
互联网+案例分析114m
互联网+案例分析212m
1 reading
课程大纲10m
4 practice exercises
1.2 练习30m
1.3 练习30m
1.4 练习30m
1.5 练习30m
Week
2

Week 2

3 hours to complete

Running a company 创业中的要点

3 hours to complete
10 videos (Total 165 min)
10 videos
产品匹配与市场需求(二)17m
产品匹配与市场需求(三)15m
商业模式46m
初创企业的战略营销(一)13m
初创企业的战略营销(二)11m
初创企业的战略营销(三)10m
初创企业的战略营销(四)11m
初创企业的战略营销(五)9m
初创企业的营销战略(六)11m
1 practice exercise
2.1 练习30m
Week
3

Week 3

4 hours to complete

Raising money 融资

4 hours to complete
8 videos (Total 156 min)
8 videos
如何撬动资本杠杆(二)22m
如何撬动资本杠杆(三)17m
融资和估值(一)22m
融资和估值(二)16m
股权众筹的发展及由来22m
融资过程中的法务问题(一)21m
融资过程中的法务问题(二)18m
3 practice exercises
3.1 练习30m
3.2 练习30m
3.4 练习30m
Week
4

Week 4

1 hour to complete

Final Assignment: Create a business plan 撰写商业计划书

1 hour to complete

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