通过探究客户决策根源,学习市场营销基础知识。主要课题包括品牌塑造战略(例如,品牌定位、品牌传播)、客户中心化市场营销战略,以及新市场开拓(例如,渠道战略、市场营销规划)。成功完成本课程后,您可以运用所学技能处理现实商务挑战,这也是沃顿商学院商务基础专项课程的组成部分。
This course is part of the 商务基础 (中文版) Specialization
8,620 already enrolled
Offered By

About this Course
3,995 recent views
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Course 1 of 5 in the
Beginner Level
Approx. 8 hours to complete
Chinese (Simplified)
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Course 1 of 5 in the
Beginner Level
Approx. 8 hours to complete
Chinese (Simplified)
Offered by
Syllabus - What you will learn from this course
2 hours to complete
(第 1 周)品牌塑造:市场营销战略和品牌定位
2 hours to complete
7 videos (Total 80 min), 3 readings, 1 quiz
2 hours to complete
(第 2 周)客户中心化:产品中心化思想的局限性;客户中心化的机会和挑战
2 hours to complete
9 videos (Total 81 min)
2 hours to complete
第 3 周)市场进入战略:线上/线下互动;如何找出领先用户并增强影响力和传染效应
2 hours to complete
12 videos (Total 113 min)
2 hours to complete
(第 4 周)品牌塑造:有效的品牌沟通战略和重新定位战略
2 hours to complete
6 videos (Total 87 min)
Reviews
- 5 stars86.20%
- 4 stars12.06%
- 3 stars1.29%
- 1 star0.43%
TOP REVIEWS FROM 市场营销概论 (中文版)
by JHOct 15, 2016
The English translation into simple Chinese is not very good. I missed the meaning of words or sentences from simple Chinese.
by WTDec 28, 2016
Wonderful Course, I love it;
Professional Teachers, I like them;
i will keep learning!my next course is Corporate finance, hope i could pass and be certified.
Best Regards
Sophia
by CLAug 19, 2018
It is a very useful course that provides me much information about Marketing, which helps me comprehend the field of market and management.
About the 商务基础 (中文版) Specialization

Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I subscribe to this Specialization?
Is financial aid available?
More questions? Visit the Learner Help Center.