Created by:   University of Pennsylvania

  • Barbara E. Kahn

    Taught by:    Barbara E. Kahn, Professor of Marketing and Director, Jay H. Baker Retailing Center

    The Wharton School

  • Peter Fader

    Taught by:    Peter Fader, Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

    The Wharton School

  • David Bell

    Taught by:    David Bell, Xinmei Zhang and Yongge Dai Professor, Professor of Marketing

    Marketing
Basic Info
LevelBeginner
Commitment4 weeks of study, 4-6 hours a week
Language
Chinese (Simplified), Subtitles: English, Spanish
How To PassPass all graded assignments to complete the course.
User Ratings
4.8 stars
Average User Rating 4.8See what learners said
Syllabus

FAQs
How It Works
Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers
Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates
Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Creators
University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Pricing
AuditPurchase Course
Access to Course Materials

Available

Available

Access to Graded Materials

Not available

Available

Receive a Final Grade

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Available

Earn a Shareable Certificate

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Available

Ratings and Reviews
Rated 4.8 out of 5 of 61 ratings

能否修改标题中的中文版括号格式,左右格式不统一 (中文版) 左侧为英文格式下的括号,右侧为中文格式下的括号

Wonderful Course, I love it;

Professional Teachers, I like them;

i will keep learning!my next course is Corporate finance, hope i could pass and be certified.

Best Regards

Sophia

商业的基础。偏向于网络商业化

This is very meaningful.